Catch ‘but­ter­flies’ to earn re­wards

The Star Malaysia - Star2 - - TECHNOLOGY - By ZAM KARIM bytz@thes­

FANCY win­ning dis­count vouch­ers and other give­aways at the Kuala Lumpur In­ter­na­tional Air­port (KLIA) and Low Cost Car­rier Ter­mi­nal (LCCT)? All you have to do is catch some “but­ter­flies” — vir­tual ones to be ex­act — and your but­ter­fly net is ei­ther an Ap­ple iPhone (3GS or 4 only) or iPad.

Malaysia Air­port Hold­ings Bhd (MAHB), which man­ages the coun­try’s 39 air­ports, re­cently launched an iOS ap­pli­ca­tion called iBut­ter­fly which utilises the Ap­ple de­vices’ aug­mented re­al­ity, mo­tion sen­sor and GPS ca­pa­bil­i­ties. The app was de­vel­oped by Tokyo-based Dentsu Dig­i­tal Asia.

Af­ter in­stalling the app, users can look at the built-in Map fea­ture to lo­cate a but­ter­fly habi­tat. Once found, they sim­ply have to swing their de­vice like a but­ter­fly net to catch the fly­ing in­sect.

Any but­ter­fly caught will be added into the app’s Col­lec­tion Book and each but­ter­fly con­tains a va­ri­ety of coupons, free­bies and other con­tent, which can be re­deemed im­me­di­ately, or saved for some other time de­pend­ing on the ex­piry dates.

Users can also give away or ex­change the but­ter­flies in their col­lec­tion with their friends.

To date, MAHB has re­leased four but­ter­flies in these two air­ports and plans are un­der­way to add more but­ter­flies as well as ex­pand the ser­vice to its other air­ports na­tion­wide, said Faizah Khairud­din, the com­pany’s gen­eral man­ager of com­mer­cial ser­vices.

The in­ter­ac­tive ser­vice was in­tro­duced in a bid to pro­mote its air­ports as ex­cit­ing shop­ping des­ti­na­tions in the coun­try, Faizah said. ++++ www.malaysi­aair­

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