Google updates Analytics
IMAGINE if you owned an e-commerce website and wanted to see just how effective your banner advertisements around the Web are in converting the clicks to actual visits, and ultimately sales, on your site.
This is where Google Analytics comes in — the free service has been around since October 2005 and since then, the company has been gradually building up the service and its scope to allow web companies to more accurately analyse statistics based on views, clicks and other criteria.
Currently the most widely-used website statistics service in the world, the latest version of Google Analytics now offers a number of new features to obtain even more information and data on visitors to any given website.
One of the new features is multichannel funnels — traditionally, marketers and other website analysis tools attribute the last advertisement clicked on by the customer as the one that generated the sale.
However, according to Google, last-click attribution isn’t the whole picture — for example, a consumer could have, over the course of a few days to a month, clicked on various advertisements on various sites leading to the same company before the last click finally resulted in a sale.
Multi-channel funnels can track these multiple channels that played a part in influencing the customer’s decision, thus creating a more detailed and accurate view of what works and what doesn’t.
Tracking social interactions
The other major area that’s new in Google Analytics is the ability to track user interactions via various social networks. For example, if there is a Facebook Like button or a Twitter button the on site, Google Analytics will also be able to track the effectiveness of a user sharing links via their social networking sites.
Better mobile reporting
Android and iOS operating system SDKs have also been released which can track mobile usage in such devices.
As for what is tracked, it’s not just limited to what operating system the consumer is using, but can be as specific as what particular device as well as even more detailed information such as what kind of keyboard or whether the device even has a keyboard at all.
Such information is valuable to website designers especially when customising their websites for easy navigation with certain devices.
For more information on Google Analytics and how it can help a company, check out www.google.com/ support/googleanalytics. — TAN KIT HOONG HOW quickly can you build a fish out of Legos? How about a ship, or a tree? Lego:LifeofGeorge lets you test your pattern-matching skills under pressure, provided you have a camera-equipped iPhone or iPod touch and a free app called Life of George, which is your blueprint, timer, progress tracker, and — most interestingly — your judge.
The US$30 (RM95) kit includes 144 standard Lego blocks and a special cardboard grid that serves as a key for the app, required to help your camera see your work and grade your accuracy.
Your scan is combined with your time to calculate your score. Fast, accurate building equals louder applause and higher scores, and unlocks harder puz- zles. Meagre efforts get lukewarm applause.
The recognition technology comes from the Israeli company EyeCue. According to EyeCue’s president, Ronen Horovitz, a few years ago, there just weren’t enough cheap cameras around to even consider this kind of toy. Today, however, children have access to both the phones and the cameras, making this new type of play possible.
In addition to game mode — which can be played alone or against one competitor in a passand-play format — it is possible to design and scan your own models to be saved and shared. Everything you need comes in the box. Except the iPhone. — NYT