Google up­dates An­a­lyt­ics

The Star Malaysia - Star2 - - TECHNOLOGY - Life­of­ge­orge Lego:lifeof

IMAG­INE if you owned an e-com­merce web­site and wanted to see just how ef­fec­tive your ban­ner ad­ver­tise­ments around the Web are in con­vert­ing the clicks to ac­tual vis­its, and ul­ti­mately sales, on your site.

This is where Google An­a­lyt­ics comes in — the free ser­vice has been around since Oc­to­ber 2005 and since then, the com­pany has been grad­u­ally build­ing up the ser­vice and its scope to al­low web com­pa­nies to more ac­cu­rately an­a­lyse sta­tis­tics based on views, clicks and other cri­te­ria.

Cur­rently the most widely-used web­site sta­tis­tics ser­vice in the world, the lat­est ver­sion of Google An­a­lyt­ics now of­fers a num­ber of new fea­tures to ob­tain even more in­for­ma­tion and data on vis­i­tors to any given web­site.

Multi-chan­nel fun­nels

One of the new fea­tures is mul­ti­chan­nel fun­nels — tra­di­tion­ally, mar­keters and other web­site anal­y­sis tools at­tribute the last ad­ver­tise­ment clicked on by the cus­tomer as the one that gen­er­ated the sale.

How­ever, ac­cord­ing to Google, last-click at­tri­bu­tion isn’t the whole pic­ture — for ex­am­ple, a consumer could have, over the course of a few days to a month, clicked on var­i­ous ad­ver­tise­ments on var­i­ous sites lead­ing to the same com­pany be­fore the last click fi­nally re­sulted in a sale.

Multi-chan­nel fun­nels can track these mul­ti­ple chan­nels that played a part in in­flu­enc­ing the cus­tomer’s de­ci­sion, thus cre­at­ing a more de­tailed and ac­cu­rate view of what works and what doesn’t.

Track­ing so­cial in­ter­ac­tions

The other ma­jor area that’s new in Google An­a­lyt­ics is the abil­ity to track user in­ter­ac­tions via var­i­ous so­cial net­works. For ex­am­ple, if there is a Face­book Like but­ton or a Twit­ter but­ton the on site, Google An­a­lyt­ics will also be able to track the ef­fec­tive­ness of a user shar­ing links via their so­cial net­work­ing sites.

Bet­ter mo­bile reporting

With the in­creas­ing pop­u­lar­ity of smart­phones and other mo­bile de­vices, Google An­a­lyt­ics now sup- ports track­ing cus­tomer us­age on mo­bile de­vices via a JavaScript so­lu­tion for de­vices with more ad­vanced browsers.

Android and iOS op­er­at­ing sys­tem SDKs have also been re­leased which can track mo­bile us­age in such de­vices.

As for what is tracked, it’s not just lim­ited to what op­er­at­ing sys­tem the consumer is us­ing, but can be as spe­cific as what par­tic­u­lar de­vice as well as even more de­tailed in­for­ma­tion such as what kind of key­board or whether the de­vice even has a key­board at all.

Such in­for­ma­tion is valu­able to web­site de­sign­ers es­pe­cially when cus­tomis­ing their web­sites for easy nav­i­ga­tion with cer­tain de­vices.

For more in­for­ma­tion on Google An­a­lyt­ics and how it can help a com­pany, check out sup­port/google­an­a­lyt­ics. — TAN KIT HOONG HOW quickly can you build a fish out of Le­gos? How about a ship, or a tree? Lego:Life­of­Ge­orge lets you test your pat­tern-match­ing skills un­der pres­sure, pro­vided you have a cam­era-equipped iPhone or iPod touch and a free app called Life of Ge­orge, which is your blue­print, timer, progress tracker, and — most in­ter­est­ingly — your judge.

The US$30 (RM95) kit in­cludes 144 stan­dard Lego blocks and a spe­cial card­board grid that serves as a key for the app, re­quired to help your cam­era see your work and grade your ac­cu­racy.

Your scan is com­bined with your time to cal­cu­late your score. Fast, ac­cu­rate build­ing equals louder ap­plause and higher scores, and un­locks harder puz- zles. Mea­gre ef­forts get luke­warm ap­plause.

The recog­ni­tion tech­nol­ogy comes from the Is­raeli com­pany EyeCue. Ac­cord­ing to EyeCue’s pres­i­dent, Ronen Horovitz, a few years ago, there just weren’t enough cheap cam­eras around to even con­sider this kind of toy. To­day, how­ever, chil­dren have ac­cess to both the phones and the cam­eras, mak­ing this new type of play pos­si­ble.

In ad­di­tion to game mode — which can be played alone or against one com­peti­tor in a passand-play for­mat — it is pos­si­ble to de­sign and scan your own mod­els to be saved and shared. Every­thing you need comes in the box. Ex­cept the iPhone. — NYT

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