Rais­ing the stakes

The Star Malaysia - Star2 - - STYLE - By FIONA HO star2@thes­tar.com.my

The Malaysia In­ter­na­tional Fash­ion Week 2011 is set to take fash­ion up a notch.

IT IS time to raise the glam­our stakes again. Yes, the Malaysia In­ter­na­tional Fash­ion Week (MIFW’11) is back – and it’s big­ger than ever.

MIFW, hailed as one of the most pres­ti­gious fash­ion events in the re­gion, is an on­go­ing ef­fort by the Malaysian In­ter­na­tional Fash­ion Al­liance (Mifa) to sup­port the pro­fes­sional de­vel­op­ment of lo­cal cou­turi­ers and pro­mote the Malaysian fash­ion in­dus­try in the global mar­ket.

This year’s in­stal­ment of the an­nual event – which started in 2003 – will be held at Ze­bra Square in Kuala Lumpur from Nov 21 to 27.

This year, Lon­don-based Sin­ga­porean de­signer Ash­ley Isham, known for com­bin­ing big-time glam­our with con­tem­po­rary el­e­ments in his sig­na­ture drape dresses, is among the 170 lo­cal and in­ter­na­tional de­sign­ers who will be show­cas­ing their col­lec­tions at the event.

MIFW’11 boasts 26 fash­ion show­cases al­to­gether. Among them is the Asia Magic Gala, which will be held at 8pm on Nov 24. The show­case will fea­ture some of the most cel­e­brated de­sign­ers in Asia. They in­clude the much-revered Ash­ley, Malaysian Khoon Hooi, and world-fa­mous ac­tress-turned-de­signer Lee Sinje, who has taken girl­ish el­e­gance to new heights with her lat­est col­lec­tion, Ca­cac by Sinje. Emerg­ing lo­cal la­bels Klutched and Gallo will also be un­veil­ing their lat­est col­lec-col­lec­tions at the event.

The young and young-at-heart may be in­ter­ested in a fun show­case ti­tled Trib­ute To Mickey & Friends on Nov 26. At this event, MIFW pays trib­ute to Mickey Mouse, by fea­tur­ing past MIFW par­tic­i­pants and their per­sonal ode to the clas­sic Dis­ney icon.

Mean­while, no­table bridal de­sign­ers Eric Choong and Car­ven Ong will add a touch of luxe to the run­way with their elab­o­rate gowns. The Bridal Glitz show­case, to be held at 4.30pm on Nov 26, will also fea­ture col­lec­tions by Ce­lest Thoi, de­signer la­bels Nthi­ran Cou­ture and Al­lure Cou­ture, and jew­ellery brand Suhara Jewel Art.

Co-hosts for this wed­ding ex­trav­a­ganza are Sig­na­ture Wed­dings (renowned bridal mag­a­zine and online por­tal) and My­den­tist (a celebrity den­tist who is fo­cused on provid-

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