Raising the stakes
The Malaysia International Fashion Week 2011 is set to take fashion up a notch.
IT IS time to raise the glamour stakes again. Yes, the Malaysia International Fashion Week (MIFW’11) is back – and it’s bigger than ever.
MIFW, hailed as one of the most prestigious fashion events in the region, is an ongoing effort by the Malaysian International Fashion Alliance (Mifa) to support the professional development of local couturiers and promote the Malaysian fashion industry in the global market.
This year’s instalment of the annual event – which started in 2003 – will be held at Zebra Square in Kuala Lumpur from Nov 21 to 27.
This year, London-based Singaporean designer Ashley Isham, known for combining big-time glamour with contemporary elements in his signature drape dresses, is among the 170 local and international designers who will be showcasing their collections at the event.
MIFW’11 boasts 26 fashion showcases altogether. Among them is the Asia Magic Gala, which will be held at 8pm on Nov 24. The showcase will feature some of the most celebrated designers in Asia. They include the much-revered Ashley, Malaysian Khoon Hooi, and world-famous actress-turned-designer Lee Sinje, who has taken girlish elegance to new heights with her latest collection, Cacac by Sinje. Emerging local labels Klutched and Gallo will also be unveiling their latest collec-collections at the event.
The young and young-at-heart may be interested in a fun showcase titled Tribute To Mickey & Friends on Nov 26. At this event, MIFW pays tribute to Mickey Mouse, by featuring past MIFW participants and their personal ode to the classic Disney icon.
Meanwhile, notable bridal designers Eric Choong and Carven Ong will add a touch of luxe to the runway with their elaborate gowns. The Bridal Glitz showcase, to be held at 4.30pm on Nov 26, will also feature collections by Celest Thoi, designer labels Nthiran Couture and Allure Couture, and jewellery brand Suhara Jewel Art.
Co-hosts for this wedding extravaganza are Signature Weddings (renowned bridal magazine and online portal) and Mydentist (a celebrity dentist who is focused on provid-