Rap­per MC Ham­mer launches search en­gine

The Star Malaysia - Star2 - - TECHNOLOGY -

AMER­I­CAN rap­per, en­ter­tainer, busi­ness­man and or­dained min­is­ter MC Ham­mer has un­veiled his lat­est ven­ture, Wire­doo, a new search en­gine fo­cused on “deep search” and re­la­tional top­ics.

The an­nounce­ment was made re­cently, dur­ing the Web 2.0 Sum­mit held in San Fran­cisco.

Ac­cord­ing to Ham­mer, other search en­gines, Google in­cluded, do not boast strengths in “re­la­tion­ship search,” which is con­nect­ing key­words to re­lated top­ics.

He fur­ther ex­plained that a search for a car is not just about the car, but also about the model, the mileage, the spec­i­fi­ca­tions and even the zip­code for the near­est lo­cal dealer.

“It’s about re­la­tion­ships be­yond just the key­words,” said Ham­mer, whose ven­ture comes with the tagline “Search once and see what’s re­lated.”

Ham­mer does have prior ex­pe­ri­ence with online ven­tures, hav­ing launched the site Dance­jam.com.

He and his team have worked on the Wire­doo project for two years and the search en­gine is cur­rently in pre-beta mode.

The cu­ri­ous can visit www.wire­doo.com/global/ signup.html. — GABEY GOH

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.