FYI, it’s SMS

The Star Malaysia - Star2 - - INSIGHT - By YONG AH YONG

Tex­ting has be­come a daily rou­tine in com­mu­ni­ca­tion. TEXT mes­sag­ing is cur­rently the most widely used mo­bile data ser­vice, with about 80% of all cell­phone users world­wide be­ing ac­tive users of the short mes­sage ser­vice (SMS).

Text mes­sag­ing is most of­ten used in­stead of voice calls in sit­u­a­tions where voice com­mu­ni­ca­tion is in­con­ve­nient. Text mes­sag­ing or tex­ting, mean­ing the act of cell­phone users send­ing short mes­sages back and forth, has be­come a daily rou­tine in busi­ness and pri­vate com­mu­ni­ca­tion.

Ow­ing to its speed, con­ve­nience and mo­bil­ity, text mes­sag­ing has long been used by busi­ness peo­ple and ad­ver­tis­ers to send out bulk text mes­sages to clients, con­sumers, busi­ness part­ners and the public. Text mes­sag­ing is be­ing fully used as a chan­nel of in­for­ma­tion, pub­lic­ity and so­cio-eco­nomic in­ter­ac­tion.

The use of text mes­sag­ing for busi­ness pur­poses has grown sig­nif­i­cantly. As com­pa­nies seek com­pet­i­tive ad­van­tages, they have no choice but to re­sort to ICT me­dia like SMS. Some prac­ti­cal uses of text mes­sag­ing are con­firm­ing pur­chase and de­liv­ery, in­stant ex­change of in­for­ma­tion be­tween a ser­vice provider and a client and send­ing last-minute no­tices and re­minders. Most col­leges and uni­ver­si­ties have also im­ple­mented a sys­tem of tex­ting stu­dents, staff and the gen­eral of­fice.

Sam­ple short mes­sages

A va­ri­ety of short mes­sages ap­pear on our cell­phones from time to time. Some in­tend to per­suade us to use a cer­tain ser­vice or to re­mind us of a cer­tain mat­ter, oth­ers seek to ob­tain in­for­ma­tion from us or serve as ac­knowl­edge­ment of re­ceipt. The more so­phis­ti­cated phone mod­els can even show us graphic, an­i­mated images and video in ad­di­tion to the mes­sages.

Here are some com­mon short mes­sages re­ceived via a mo­bile phone. Try to fig­ure out what pur­pose they serve:.

Broad­band A/C 103218756. We have re­ceived your pay­ment of RM79 with thanks. Pay­ment will be re­flected by next bill cy­cle. TQ

Have more fun con­nect­ing with your friends and fam­ily with video calls. Only 36sen/min to all net­works

Trav­el­ling? Pro­tect your­self with ABC Travel Pro­tec­tion Plan for less than Rm1/day. SMS TRV to 2000 or log-on to www.abc.com.my/in­sur­ance

Fr Towser­vice TQ for us­ing our TS ser­vice for veh no XYZ8384. Pls re­ply TS <space> 3 (Good) TS <space> 2 (Av­er­age) TS <space> 1 (Poor) to 66600

If u hv any spe­cific req for May work­load or tt pls email by 8pm to­day. Tq

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