Pop-up store

The Star Malaysia - Star2 - - STYLE -

EX­PE­RI­ENCE La­coste in a to­tally dif­fer­ent way at the brand’s L.12.12 pop-up store. De­signed as a trav­el­ling con­cept store that will lit­er­ally “pop up” in var­i­ous lo­ca­tions, the store puts the iconic L.12.12 polo shirt in the lime­light by giv­ing in­sight into its his­tory and her­itage. In­ci­den­tally, for those cu­ri­ous about where the polo gets its name: the L means La­coste, 1 refers to the clas­sic piqué fab­ric used, 2 is for the short sleeves, and 12 refers to the num­ber of pro­to­types pro­duced be­fore founder Rene La­coste ap­proved the re­sult.

Here’s how the pop-popup store works. Pick youry­our de­sired colour and size from the se­lec­tion of L.12.12 po­los (priced at RM299 each) on sale. Then, cus­tomise your choice by choos­ing a free badge from the se­lec­tion that has been pro­duced spe­cially for the pop-up store, which will be sewn on for you on the spot.

The L.12.12 pop-up store was re­cently launched at 1 Utama shop­ping cen­tre in Pe­tal­ing Jaya, Se­lan­gor.

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