Mud to the rescue
Stylist Charlie Le Mindu lends his art to super hair looks.
WHO in their right minds would put mud in their hair? Well, you can stop laughing now as that’s the new watchword in hair circles.
Mud is the newfangled term for hair gel and it promises to do so much more than just make your hair stick up.
Inspired by the concept of super heroes rushing in to save the day, L’oreal Professionnel has come up with Bad Mud, a styling product that’s something of a mix between hair wax and clay.
The advertising spiel has three hair “Super Heroes” rushing in with products to save you on a bad hair day. Talk about being rescued in the nick of time! (The third product, Horizon Fix, is not available yet.)
Touted to be a shape saviour, the construction paste is said to help you reshape your hair easily and keep it in place. The texture of the light greyish cream feels light to the touch, and leaves a moist touch to the hair after application that dries up in a jiffy and maintains the style you want. Bad Mud offers you the flexibility of easily twisting and changing your hairstyle if you wish to do so for the night. It can be applied to either damp or dry hair.
It’s a Batman and Robin tag team at play here as another styling product, Super Dust, works as a volumniser to give body to your hair. This mineral powder is a boon to those with limp, fine hair. You can crease and mess up your hair at will for extra volume by kneading the powder into the roots of your hair for a lifting effect. Sprinkle onto the palm of your hands and spread over the mid-lengths or ends, and back comb for desired height.
French-born Charlie Le Mindu, 25, the stylist behind Lady Gaga’s incredible coiffure, has been working closely with L’oréal Professionnel since his hair show in London in 2009. He was the brainchild behind the Super Style Heroes looks.
“Superheroes have been present from my childhood, when I avidly read their comics. I passionately followed the adventures of these heroes with their super powers, like Catwoman or Wonder Woman, which in addition to protecting the population, had a very strong style and an influence on pop culture, and I loved it! The universe of superheroes is part of my imagination and for that reason, I felt very comfortable designing the looks of Tecniart heroes,” he explained in a press statement.
Le Mindu began hairdressing at 13 and was resident hairdresser at famous Berlin clubs before he launched his collection of wigs in London during the fashion week. He entered the prestigious Paris Fashion Week scene last year.
“Paris Fashion Week is the most creative of them all, even though some people might not agree. In Paris, haute couture is way more over the top and inventive than anything you get from young designers anywhere else,” he said in another press release.
His inspiration for the collection came from the movie The Dance Of The Seven Veils whereby he tried to show that women can wear a veil and still be very feminine. With Le Mindu, hair becomes a raw mate- rial, a “textile” he can use in whatever way he chooses.
Much of his inspiration comes from architecture and John Waters’ films, and he loves titanic projects: each of his wigs takes anywhere from a day to more than two weeks to make. His aim? “To restore beauty artists, hair stylists and nail artists to their rightful place in the world of fashion.”
Stylist Anna Trevelyan, who sometimes dresses Lady Gaga, often works alongside Le Mindu to help him achieve his looks.
“She’s one of my best friends and the best stylist there is because she’s the one who understands best what I mean by chic, and by trash,” he said.
During an interview at the fashion show, Le Mindu said: “Hair is always very important for me. I can do anything I want with hair: I can shape it how I want, colour it how I want. It’s a bit like working with classical clothes. Hair is an element in all my creations. It gives a kind of animal edge to it.”
When asked on trends, he commented, “I don’t think trends really exist at all. It really depends on the style you adopt. Whether you’re a man or a woman, the most important thing is to have your own style. You can wear whatever you want,