Mud to the res­cue

Stylist Char­lie Le Mindu lends his art to su­per hair looks.

The Star Malaysia - Star2 - - WOMAN - By PATSY KAM star2@thes­

WHO in their right minds would put mud in their hair? Well, you can stop laugh­ing now as that’s the new watch­word in hair cir­cles.

Mud is the new­fan­gled term for hair gel and it prom­ises to do so much more than just make your hair stick up.

In­spired by the con­cept of su­per he­roes rush­ing in to save the day, L’oreal Pro­fes­sion­nel has come up with Bad Mud, a styling prod­uct that’s some­thing of a mix be­tween hair wax and clay.

The ad­ver­tis­ing spiel has three hair “Su­per He­roes” rush­ing in with prod­ucts to save you on a bad hair day. Talk about be­ing res­cued in the nick of time! (The third prod­uct, Hori­zon Fix, is not avail­able yet.)

Touted to be a shape saviour, the con­struc­tion paste is said to help you re­shape your hair eas­ily and keep it in place. The tex­ture of the light grey­ish cream feels light to the touch, and leaves a moist touch to the hair af­ter ap­pli­ca­tion that dries up in a jiffy and main­tains the style you want. Bad Mud of­fers you the flex­i­bil­ity of eas­ily twist­ing and chang­ing your hairstyle if you wish to do so for the night. It can be ap­plied to ei­ther damp or dry hair.

It’s a Bat­man and Robin tag team at play here as an­other styling prod­uct, Su­per Dust, works as a volum­niser to give body to your hair. This min­eral pow­der is a boon to those with limp, fine hair. You can crease and mess up your hair at will for ex­tra vol­ume by knead­ing the pow­der into the roots of your hair for a lift­ing ef­fect. Sprin­kle onto the palm of your hands and spread over the mid-lengths or ends, and back comb for de­sired height.

French-born Char­lie Le Mindu, 25, the stylist be­hind Lady Gaga’s in­cred­i­ble coif­fure, has been work­ing closely with L’oréal Pro­fes­sion­nel since his hair show in London in 2009. He was the brain­child be­hind the Su­per Style He­roes looks.

“Su­per­heroes have been present from my child­hood, when I avidly read their comics. I pas­sion­ately fol­lowed the ad­ven­tures of these he­roes with their su­per pow­ers, like Cat­woman or Won­der Woman, which in ad­di­tion to pro­tect­ing the pop­u­la­tion, had a very strong style and an in­flu­ence on pop cul­ture, and I loved it! The uni­verse of su­per­heroes is part of my imag­i­na­tion and for that rea­son, I felt very com­fort­able de­sign­ing the looks of Tec­niart he­roes,” he ex­plained in a press state­ment.

Le Mindu be­gan hair­dress­ing at 13 and was res­i­dent hair­dresser at fa­mous Ber­lin clubs be­fore he launched his col­lec­tion of wigs in London dur­ing the fash­ion week. He en­tered the pres­ti­gious Paris Fash­ion Week scene last year.

“Paris Fash­ion Week is the most creative of them all, even though some peo­ple might not agree. In Paris, haute cou­ture is way more over the top and in­ven­tive than any­thing you get from young de­sign­ers any­where else,” he said in an­other press re­lease.

His in­spi­ra­tion for the col­lec­tion came from the movie The Dance Of The Seven Veils whereby he tried to show that women can wear a veil and still be very fem­i­nine. With Le Mindu, hair be­comes a raw mate- rial, a “tex­tile” he can use in what­ever way he chooses.

Much of his in­spi­ra­tion comes from ar­chi­tec­ture and John Wa­ters’ films, and he loves ti­tanic projects: each of his wigs takes any­where from a day to more than two weeks to make. His aim? “To re­store beauty artists, hair stylists and nail artists to their right­ful place in the world of fash­ion.”

Stylist Anna Trevelyan, who some­times dresses Lady Gaga, of­ten works along­side Le Mindu to help him achieve his looks.

“She’s one of my best friends and the best stylist there is be­cause she’s the one who un­der­stands best what I mean by chic, and by trash,” he said.

Dur­ing an in­ter­view at the fash­ion show, Le Mindu said: “Hair is al­ways very im­por­tant for me. I can do any­thing I want with hair: I can shape it how I want, colour it how I want. It’s a bit like work­ing with clas­si­cal clothes. Hair is an el­e­ment in all my cre­ations. It gives a kind of an­i­mal edge to it.”

When asked on trends, he com­mented, “I don’t think trends re­ally ex­ist at all. It re­ally de­pends on the style you adopt. Whether you’re a man or a woman, the most im­por­tant thing is to have your own style. You can wear what­ever you want,

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