Joe Chia de­signs for Uniqlo

The Star Malaysia - Star2 - - LIVING -

THE lat­est creative project from Uniqlo brings to­gether 10 de­sign­ers from five South­east Asian (SEA) coun­tries. This sees each of them hav­ing a hand in de­sign­ing a range of lim­ited edi­tion graphic T-shirts for Uniqlo’s UT col­lec­tion.

For Malaysia, the Ja­panese brand col­lab­o­rated with Joe Chia. The 26-year-old is a well-recog­nised fig­ure within the lo­cal fash­ion scene. Chia even has his own epony­mous la­bel, which de­buted last year.

“This col­lab­o­ra­tion with Uniqlo al­lows a niche la­bel like mine to be more re­lat­able and ac­ces­si­ble to a wider mar­ket. It sees a fu­sion of my la­bel’s iden­tity – hy­per-mod­ern, monochro­matic and min­i­mal, with a twist – com­ple­ment­ing UT’s sig­na­ture com­fort and style,” said Chia.

The project is aptly named Feel The SEA. Ac­cord­ing to Uniqlo, it looks to show­case some of the unique tal­ents from the SEA re­gion – from Malaysia, as well as its neigh­bours.

De­sign­ers from other coun­tries in­clude Mae Pang, Mash-Up, OwnMuse, Rê­vasseur, WSDM (Sin­ga­pore); Ni­ki­cio (In­done­sia); Grey­hound, Painkiller (Thai­land); and Mobo (Philip­pines). – Bervin Cheong

Uniqlo’s Feel The SEA UT col­lec­tion is priced at RM24.90.

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