More than just win­ning an award

The Star Malaysia - Star2 - - SOBA 2013 - By EU­GENE MA­HALINGAM eu­genicz@thes­

WIN­NING an award is al­ways sweet. How­ever, for the win­ners at the re­cent the Star Busi­ness Awards (SoBA) 2013, be­ing recog­nised for their ef­forts as up-and-com­ing small and medium en­ter­prises (SmEs) was more than just walk­ing away with ac­co­lades.

For most, if not all, it was a learn­ing ex­pe­ri­ence – and the start of a jour­ney for greater things to come.

“We re­alised that the SoBA Awards have very high ex­pec­ta­tions, and to be a win­ner means you re­ally are a win­ner,” says Se­cret recipe Cakes & Cafe Sdn Bhd group chief ex­ec­u­tive of­fi­cer Datuk Steven Sim.

the com­pany was the big win­ner at SoBA 2013, af­ter walk­ing away with the “malaysian Busi­ness of the Year” award as well as two plat­inum Awards un­der the “Best in mar­ket­ing” and “Best Brand” cat­e­gories.

“SoBA has also given us a lot of recog­ni­tion in terms of pub­lic­ity and aware­ness. our em­ploy­ees have been mo­ti­vated to per­form,” Sim says.

He adds that he would def­i­nitely en­cour­age other SmEs to take part in fu­ture SoBA.

“this is the best plat­form for SmEs to bench­mark them­selves against other in­dus­try play­ers.”

SoBA pays trib­ute to SmEs striv­ing to carve a niche for them­selves in the world of busi­ness.

the awards aim to in­spire and drive malaysian en­ter­prises to­wards ex­cel­lence and out­stand­ing achieve­ment.

For GA In­ter­na­tional Group Sdn Bhd, a first-time par­tic­i­pant at SoBA 2013, the ed­u­ca­tion group’s motto was al­ways about “work­ing hard with­out ex­pect­ing any­thing.”

Win­ning the “Best in CSr” was ob­vi­ously a bonus, says chief ex­ec­u­tive of­fi­cer Zal­iza Alias.

“Be­ing a first timer to send an en­try to any award, we learned that at GA In­ter­na­tional, we have ac­tu­ally been work­ing hard enough sin­cerely with­out ex­pect­ing any awards.

“As the work is now recog­nised and awarded, we take it as a mark for us to work even harder, smarter in strat­egy and at heart.

“We also learned that many peo­ple are in­spired and mo­ti­vated when GA In­ter­na­tional won the plat­inum in CSr and fi­nal­ist in “Busi­ness of the Year”, and thus we now know that the story of our hard­work needs to be shared even more.

“We are in­spired by oth­ers who won es­pe­cially in the ‘Best in In­no­va­tion’. It in­spired us to work harder in the in­no­va­tion for chil­dren’s ed­u­ca­tion.”

KAt tech­nolo­gies Sdn Bhd manag­ing direc­tor mo­hamed roslan Is­mail be­lieves that SoBA is one of the best av­enues to help SmEs mea­sure their com­pet­i­tive­ness against the best in malaysia.

“We take pride in win­ning this award as we are com­pet­ing among the best SmEs in malaysia. It has given us a great sense of achieve­ment as well as mo­ti­va­tion for us to be bet­ter.

“SoBA pro­vides a unique plat­form to build our brand through The Star’s ex­ten­sive read­er­ship and cov­er­age. the panel of judges was of high cal­i­bre, too, hence we had the con­fi­dence of be­ing pro­fes­sion­ally judged and fairly awarded,” he says.

the mo­bile pre­paid dis­tri­bu­tion com­pany won a sil­ver award un­der the “Best In­no­va­tion” cat­e­gory.

Syd­ney Cake House Sdn Bhd manag­ing direc­tor Jenny Chuang says the whole com­pany was ex­cited, over­whelmed and thank­ful for re­ceiv­ing “Spe­cial men­tion” at SoBA 2013.

“It gives us that ex­tra push that we have to do bet­ter from now on. At Syd­ney Cake House, we share the same value of in­tegrity and qual­ity, and it is very mean­ing­ful to us to have won this, even if it is just a ‘Spe­cial men­tion’. In fact this award mo­ti­vates us to leap fur­ther and move for­ward,” she says.

Chuang says the com­pany is now mo­ti­vated to par­tic­i­pate in fu­ture SoBA.

mean­while, for thumbprints Utd Sdn Bhd, which walked away with a Gold award un­der the “Best Em­ployer” cat­e­gory, chair­man tam Wah Fiong says par­tic­i­pat­ing in the awards helps it com­pare notes with other com­pa­nies for prac­ti­cal tips for en­hance­ment.

“SoBA is rep­utable and is the top pri­vately or­gan­ised awards. We take part to bench­mark our com­pany so that we know where we are to bring fur­ther im­prove­ments.

“Win­ning will boost the morale of the com­pany’s staff while los­ing will chal­lenge the com­pany to reengi­neer it­self.

“there is the pres­tige that comes with the award. It re­minds us to keep the stan­dard and be­have ac­cord­ingly. We keep im­prov­ing to main­tain the hon­our,” he says.

For Ne­hemiah re­in­forced Soil Sdn Bhd, which is no new­comer to SoBA, be­ing recog­nised for its achieve­ments is still just as sweet, says chair­man and founder Dr Ne­hemiah Lee Chee Hai.

“this is al­ready the fourth time that we have par­tic­i­pated in SoBA. It is worth the effort. the re­ward of me­dia ex­po­sure is highly valu­able. Be­sides, af­ter as­sess­ing the com­pany’s strengths and weak­nesses, it brings into per­spec­tive what needs to be done to move for­ward.

“It helps the par­tic­i­pants to know where they stand com­pared with oth­ers. In other words, it helps us to bench­mark against oth­ers,” he says.

the re­in­forced soil re­tain­ing wall pro­ducer won a Sil­ver award un­der the “Best in CSr” cat­e­gory.

Clean­pro Ex­press Sdn Bhd, which is also no stranger to the awards, be­lieves that the recog­ni­tion it gets is worth it.

“this is our sec­ond time. We fully sup­port such awards as this award is in line with the Govern­ment’s com­mit­ment to en­cour­age lo­cal busi­nesses to ex­cel in not only their bot­tom line, but that it is at the fore­front in an­tic­i­pat­ing the fu­ture needs of its peo­ple,” says ex­ec­u­tive direc­tor Fred­die Lau.

the com­pany, en­gaged in the self-ser­vice laun­dry busi­ness, was the Grand Win­ner un­der the “ris­ing Star” cat­e­gory.

“Be­sides get­ting grat­i­fi­ca­tion for our hard work and per­se­ver­ance, our his­tory in par­tic­i­pat­ing and win­ning the Star Busi­ness Awards has helped us main­tain our rep­u­ta­tion as well as im­prov­ing and strength­en­ing our re­la­tion­ship among peers,” says Lau.

Serba Di­namik Sdn Bhd, an in­te­grated en­gi­neer­ing, con­tract­ing and main­te­nance firm, was the grand win­ner un­der the “En­tre­pre­neur of the Year” cat­e­gory. It be­lieves that all the ef­forts put in to build up the com­pany has been recog­nised.

“It (SoBA) is viewed as a gen­uine eval­u­a­tion of the re­spec­tive com­pa­nies’ achieve­ments, free from mon­e­tary and po­lit­i­cal in­flu­ence,” says group chief ex­ec­u­tive of­fi­cer Dr mohd Ab­dul Karim Ab­dul­lah.

Tri­umphant win: Se­cret Recipe Cakes and Café Sdn Bhd Datuk Steven Sim re­joic­ing with the team af­ter be­ing an­nounced Malaysian Busi­ness of the Year at SOBA 2013.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.