Scent

A per­fumer is best re­mem­bered for her last suc­cess­ful cre­ation but Trudi Loren has too many to count.

The Star Malaysia - Star2 - - STYLE - By PATSY KAM star2@thes­tar.com.my

APERFUMER is of­ten known as the “nose”, and this per­son would be re­spon­si­ble for for­mu­lat­ing the fra­grance, de­cid­ing on its ingredients and the di­rec­tion it would take. This would be, one imag­ines, some­one not un­like a chemist in a lab coat, pour­ing var­i­ous liq­uids into dif­fer­ent test tubes, tak­ing a sniff out of this and turn­ing up a nose at that.

But Trudi Loren doesn’t wear a lab­coat to work. In fact, she’s not even con­fined to a lab­o­ra­tory as she’s of­ten out there in the world, hav­ing meet­ings with mar­ket­ing staff, de­sign­ers and fra­grance houses.

What’s more, she’s ev­ery bit as com­pelling as the fra­grances which she has had a hand in de­vel­op­ing in the last nine years that she has been with the Es­tee Lauder Com­pa­nies.

The 40-some­thing at­trac­tive brunette hails from New jersey, United States but switches to French eas­ily as she stayed in Paris for a few years when she worked for Gi­vau­dan Roure where she was re­spon­si­ble for the de­vel­op­ment of fine fra­grances for Es­tee Lauder and other pres­tige fra­grance houses.

She be­came se­nior vice pres­i­dent of Cor­po­rate Fra­grance De­vel­op­ment World­wide for the Es­tee Lauder Com­pa­nies’ Aramis and De­signer Fra­grances di­vi­sion in Septem­ber 2004.

In this role, she was re­spon­si­ble for de­vel­op­ing fra­grances for the Donna Karan Cos­met­ics, Michael Kors Beauty, Tommy Hil­figer, Aramis, Ki­ton, Bobbi Brown, Ca­lyx and Clin­ique brands.

“My main re­spon­si­bil­i­ties are de­vel­op­ing fra­grances within the de­signer fra­grance di­vi­sion as well as for Clin­ique and Bobbi Brown brands.

“I work on more than 40 fra­grances per year so I am kept very busy smelling! I also over­see the de­vel­op­ment of the body prod­ucts and scented sam­pling for ev­ery fra­grance I de­velop,” said the am­i­ca­ble Loren, who was in Kuala Lumpur re­cently for a meet-the­me­dia ses­sion.

With her finger on the pulse of the world of scent, she works with dif­fer­ent de­sign­ers to create fra­grances that sup­port each of their unique styles.

She has been in­stru­men­tal in the de­vel­op­ment of iconic fra­grances in­clud­ing Donna Karan Black Cash­mere and Es­tee Lauder Be­yond Par­adise for women and men, DKNY Be De­li­cious fran­chise, Hil­figer fran­chise, Ermenegildo Zegna and Michael Kors col­lec­tion.

Her pre­vi­ous in­ter­na­tional ex­pe­ri­ences also in­clude a four-year stint in Hong Kong as well as spell in the Far East re­gion.

Speak­ing with au­thor­ity on the sub­tle nu­ances of dif­fer­ent types of fra­grances, Loren ex­plained how fra­grance pro­duc­tion meth­ods have evolved through the years, from sim­ple dis­til­la­tion in the early years, to sol­vent ex­trac­tion, to mod­ern-day syn­thet­ics.

Look­ing at her youth­ful vis­age and well­toned slim build, it’s hard to be­lieve that she’s been in the in­dus­try for 27 years, with a pair of 22-year-old twins to boot.

She started out in bio­chem­istry, hav­ing grad­u­ated from Bos­ton Col­lege, and be­gan her

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