A perfumer is best remembered for her last successful creation but Trudi Loren has too many to count.
APERFUMER is often known as the “nose”, and this person would be responsible for formulating the fragrance, deciding on its ingredients and the direction it would take. This would be, one imagines, someone not unlike a chemist in a lab coat, pouring various liquids into different test tubes, taking a sniff out of this and turning up a nose at that.
But Trudi Loren doesn’t wear a labcoat to work. In fact, she’s not even confined to a laboratory as she’s often out there in the world, having meetings with marketing staff, designers and fragrance houses.
What’s more, she’s every bit as compelling as the fragrances which she has had a hand in developing in the last nine years that she has been with the Estee Lauder Companies.
The 40-something attractive brunette hails from New jersey, United States but switches to French easily as she stayed in Paris for a few years when she worked for Givaudan Roure where she was responsible for the development of fine fragrances for Estee Lauder and other prestige fragrance houses.
She became senior vice president of Corporate Fragrance Development Worldwide for the Estee Lauder Companies’ Aramis and Designer Fragrances division in September 2004.
In this role, she was responsible for developing fragrances for the Donna Karan Cosmetics, Michael Kors Beauty, Tommy Hilfiger, Aramis, Kiton, Bobbi Brown, Calyx and Clinique brands.
“My main responsibilities are developing fragrances within the designer fragrance division as well as for Clinique and Bobbi Brown brands.
“I work on more than 40 fragrances per year so I am kept very busy smelling! I also oversee the development of the body products and scented sampling for every fragrance I develop,” said the amicable Loren, who was in Kuala Lumpur recently for a meet-themedia session.
With her finger on the pulse of the world of scent, she works with different designers to create fragrances that support each of their unique styles.
She has been instrumental in the development of iconic fragrances including Donna Karan Black Cashmere and Estee Lauder Beyond Paradise for women and men, DKNY Be Delicious franchise, Hilfiger franchise, Ermenegildo Zegna and Michael Kors collection.
Her previous international experiences also include a four-year stint in Hong Kong as well as spell in the Far East region.
Speaking with authority on the subtle nuances of different types of fragrances, Loren explained how fragrance production methods have evolved through the years, from simple distillation in the early years, to solvent extraction, to modern-day synthetics.
Looking at her youthful visage and welltoned slim build, it’s hard to believe that she’s been in the industry for 27 years, with a pair of 22-year-old twins to boot.
She started out in biochemistry, having graduated from Boston College, and began her