Mak­ing a de­but

The Star Malaysia - Star2 - - CLOVE -

THE up-and-com­ing Amer­i­can de­signer has opened de­but stores in two new mar­kets re­cently, the United King­dom and China. The 3.1 Phillip Lim la­bel un­veiled its de­but 3,200-square­foot (297 sq m) store at 91 Pel­ham Street, in Lon­don’s lux­u­ri­ous South Kens­ing­ton neigh­bour­hood. The store’s de­sign, car­ried out by Lon­don­based in­te­rior firm Cam­paign, fea­tures bright white walls which con­trast with a gray con­crete floor with brass and onyx blue in­lay de­tail­ing.

The de­signer has signed a deal with Club 21 in the UK which will see the com­pany open a num­ber of 3.1 Phillip Lim lo­ca­tions in the coun­try, in­clud­ing another Lon­don lo­ca­tion in 2014.

This week, Lim also feted the open­ing of his Bei­jing store, his first stand­alone in the coun­try, with a 500-per­son party in the Chi­nese cap­i­tal. The Amer­i­can de­signer, who is him­self of Chi­nese de­scent, de­scribed his core cus­tomers as “cool, easy, chic – I’ve seen them ev­ery­where in the world,” he ex­plained to WWD.

The 250 sq m two-storey flag­ship store is lo­cated at the Taikoo Li, the lux­ury brand area of Bei­jing’s San­l­i­tun Vil­lage shop­ping cen­tre. Lim is set to open a Shang­hai store next in the city’s Kerry Center mall. – AFP Re­laxnews

mai­son ber­luti opens a flag­ship store in Paris.

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