French flavour

The Star Malaysia - Star2 - - CLOVE -

THE LVMH-owned lux­ury brand cel­e­brated the open­ing of its new flag­ship store in Paris re­cently with a party at 14 rue de Sevres. In at­ten­dance: for­mer For­mula 1 boss Jean Todt, shoe­maker Chris­tian Louboutin, in­dus­trial de­sign guru Philippe Starck and sur­re­al­ist fur­ni­ture de­signer Vin­cent Darr, as well as famed French ac­tress Cather­ine Deneuve.

Lo­cated over two sto­ries, the space was de­signed by ar­chi­tect Gwe­nal Ni­co­las, who mixed 20th cen­tury mod­ernism with clas­sic leather and patina fin­ishes.

The store holds the full cloth­ing, ac­ces­sories and shoe col­lec­tion as well as a lim­ited edi­tion travel trol­ley avail­able in only three bou­tiques around the world. The new lo­ca­tion also in­cor­po­rates the skills of the build­ing’s old oc­cu­pants, the mas­ter tai­lors Ate­lier Arnys. A new made-to-mea­sure suit­ing ser­vice, called “Grande Mesure by Ate­lier Arnys”, op­er­ates from a space within the store and will also ap­pear once a month in Ber­luti’s Con­duit Street bou­tique in Lon­don.

”Af­ter the suc­cess­ful con­sol­i­da­tion of our be­spoke boot-mak­ing ser­vice and the in­tro­duc­tion of ready-to-wear un­der Alessan­dro Sar­tori, the Grande Mesure ser­vice will of­fer be­spoke tai­lor­ing of the same ex­act­ing stan­dards in qual­ity, rar­ity and in­di­vid­u­al­ity,” ex­plained Ber­luti boss An­toine Ar­nault.

Next up for the brand will be a New York City store to join the Paris, Lon­don, Shang­hai and Tokyo lo­ca­tions. – AFP Re­laxnews

deep rich colours in the ber­luti flag­ship store.

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