THE LVMH-owned luxury brand celebrated the opening of its new flagship store in Paris recently with a party at 14 rue de Sevres. In attendance: former Formula 1 boss Jean Todt, shoemaker Christian Louboutin, industrial design guru Philippe Starck and surrealist furniture designer Vincent Darr, as well as famed French actress Catherine Deneuve.
Located over two stories, the space was designed by architect Gwenal Nicolas, who mixed 20th century modernism with classic leather and patina finishes.
The store holds the full clothing, accessories and shoe collection as well as a limited edition travel trolley available in only three boutiques around the world. The new location also incorporates the skills of the building’s old occupants, the master tailors Atelier Arnys. A new made-to-measure suiting service, called “Grande Mesure by Atelier Arnys”, operates from a space within the store and will also appear once a month in Berluti’s Conduit Street boutique in London.
”After the successful consolidation of our bespoke boot-making service and the introduction of ready-to-wear under Alessandro Sartori, the Grande Mesure service will offer bespoke tailoring of the same exacting standards in quality, rarity and individuality,” explained Berluti boss Antoine Arnault.
Next up for the brand will be a New York City store to join the Paris, London, Shanghai and Tokyo locations. – AFP Relaxnews
deep rich colours in the berluti flagship store.