There was nary a dull mo­ment

Our colum­nist re­flects on her achieve­ments in 2013.

The Star Malaysia - Star2 - - TRENDS -

fash­ion but with whom I had an in­ter­est­ing time exchanging ideas.

I am also proud to have been in­vited as the first Malaysian de­signer to show­case at the Bangkok In­ter­na­tional Fash­ion Week by Siam Paragon.

In terms of launches, we launched Emel, namely an an­nual col­lec­tion spe­cially for Hari Raya. A part of the sales is chan­nelled to char­ity.

This col­lec­tion has been sell­ing pretty well online, in­spir­ing me to put even more ef­fort into next year’s col­lec­tion. We also re-launched my Melinda Looi prêt-à-porter col­lec­tion for ex­port, which I had stopped in 2009 at the peak of the eco­nomic cri­sis. I am al­ready go­ing into the sec­ond col­lec­tion for this line as I pre­pare for Au­tumn/Win­ter 2014.

Right now, I am col­lab­o­rat­ing with a celebrity on our ready-to-wear Chi­nese New Year 2014 col­lec­tion. We are putting the fi­nal touches to the dif­fer­ent items which will be avail­able for re­view this Sun­day on Zalora (the online store) and later in Jan­uary, at our own out­lets in Jalan Maarof, Bangsar, Park­son Pavil­ion Kuala Lumpur and Park­son KLCC.

Most im­por­tantly, I’ve met new peo­ple and made new friends, not only from the fash­ion in­dus­try but also other lines. I had the hon­our of be­ing in­ter­viewed in per­son by Suzy Menkes, fash­ion ed­i­tor of the In­ter­na­tional New York Times and Robb Young, a fash­ion busi­ness jour­nal­ist and au­thor.

I must say, al­though she ap­pears in­tim­i­dat­ing, Menkes is ac­tu­ally re­ally friendly. She is so nice that I was not ner­vous at all dur­ing our in­ter­view and when I showed her our col­lec­tions. I salute her for be­ing so hum­ble de­spite hav­ing made a huge con­tri­bu­tion to the in­dus­try.

Trav­el­ling to many cities for work, learn­ing from ta­lented peo­ple, ex­pe­ri­enc­ing dif­fer­ent cul­tures and get­ting in­spired over and over again ... I must say I was ex­tremely for­tu­nate to be able to do all of this in 2013. But good is never good enough. I have no in­ten­tion of putting a full stop to what I achieved in 2013. Rather I will make an even longer to-do list next year.

As we wel­come 2014, I wish good health, peace and joy to ev­ery­one, ev­ery­where.

Award-win­ning fash­ion de­signer Melinda Looi tries to marry con­sumerism and ma­te­ri­al­ism with en­vi­ron­men­tal con­scious­ness. She be­lieves her great­est cre­ations are her chil­dren. Fol­low her on Face­book or write to: star2@the star.com.my.

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