A niche in­sti­tu­tion

The Star Malaysia - Star2 - - HIGHER EDUCATION -

BER­JAYA Univer­sity Col­lege of Hos­pi­tal­ity (Ber­jaya UCH) was es­tab­lished as a niche ed­u­ca­tion in­sti­tu­tion of higher learn­ing, ded­i­cated to spe­cial­is­ing and cham­pi­oning the growth and de­vel­op­ment of the hos­pi­tal­ity, tourism and ser­vices in­dus­tries.

Pro­grammes from foun­da­tion to post­grad­u­ate lev­els are of­fered un­der six schools: School of Culi­nary Arts, School of Hos­pi­tal­ity, School of Tourism, School of Busi­ness, School of Lib­eral Arts and School of Sports, Leisure and Life­style.

The univer­sity col­lege im­ple­ments a unique teach­ing ap­proach called the Ber­jaya Im­mer­sion Method­ol­ogy in an in­te­grated class­room­com­mu­nity space for stu­dents to learn and ap­ply their knowl­edge and skills in real-life sit­u­a­tions.

A sig­nif­i­cant part of this ap­proach de­pends greatly on the in­no­va­tive aca­demic cur­ricu­lum, de­liv­ered both in­side and out­side of the classrooms, which are both aca­demic and ca­reer­fo­cused, and is based on the “Learn­ing by Do­ing” prin­ci­ple.

This ap­proach ed­u­cates the stu­dents to think crit­i­cally, com­mu­ni­cate ef­fec­tively, work pro­duc­tively and man­age pro­fes­sion­ally right from the day they start with the univer­sity col­lege.

Ber­jaya UCH aims to fran­chise home-grown pro­grammes to ed­u­ca­tion in­sti­tu­tions over­seas or in­vest in joint ven­ture ar­range­ments.

It has es­tab­lished strate­gic part­ner­ships with recog­nised pro­fes­sional and aca­demic in­sti­tu­tions of higher learn­ing from Bri­tain, the United States, Aus­tralia, Europe and South Korea who are fore­run­ners in the hos­pi­tal­ity, culi­nary arts, tourism, re­tail and event man­age­ment ar­eas.

To help stu­dents adapt to the re­quire­ments of the chal­leng­ing labour mar­ket, the univer­sity col­lege pays par­tic­u­lar at­ten­tion on op­por­tu­ni­ties for qual­ity in­dus­trial work place­ments.

Sup­port from the Ber­jaya Group of Com­pa­nies plays an in­te­gral part in in­dus­try place­ments with their di­verse ho­tels, re­sorts and clubs pro­vid­ing a plat­form for stu­dents to gain in­ter­na­tional place­ment and ex­po­sure, thereby en­hanc­ing their skills and knowl­edge in a global en­vi­ron­ment.

The stu­dents also get pri­or­ity to fill up per­ma­nent po­si­tions within the sub­sidiaries of the group. Th­ese place­ments close the gap be­tween the stu­dents’ qual­i­fi­ca­tions and the needs of the in­dus­tries.

Ber­jaya UCH is hav­ing its Open Day on Dec 14 and 15, 10am-6pm. Step in to the city cam­pus, lo­cated on 11th and 14th floors, of Ber­jaya Times Square in Kuala Lumpur. The cam­pus is con­cep­tu­ally de­signed with a five-star ho­tel am­biance and equipped with the most com­pre­hen­sive and ad­vanced fa­cil­i­ties that mir­rors real world set­tings.

Con­nect with the heads of schools, lec­tur­ers and stu­dents from Ber­jaya UCH on Dec 14 and 15 at the Fa­con Ed­u­ca­tion Fair 2013, PWTC, Hall 4, Booth 4024 and The Star Ed­u­ca­tion Fair 2013 , Hall 4 Booth D065 at the Kuala Lumpur Con­ven­tion Cen­tre.

Web­site: www.ber­jaya.edu.my/.

Ber­jaya Univer­sity Col­lege of Hos­pi­tal­ity im­ple­ments a unique teach­ing ap­proach called the Ber­jaya Im­mer­sion Method­ol­ogy.

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