Dress up your kids in stylish cou­ture

The Star Malaysia - Star2 - - HOLIDAY TREATS -

HIGH fash­ion for ju­niors is un­mis­tak­ably an av­enue of the cur­rent fash­ion scene. This is due to the fact that par­ents tend to dress their chil­dren like them­selves and will seek to in­cor­po­rate brands that fit with the fam­ily’s life­style.

Of­ten, the eas­i­est choice for par­ents is to buy brands that they al­ready know and love them­selves. For in­stance, Paul Smith, Marc Ja­cobs, Moschino, Ver­sace and more pop­u­lar la­bels have dab­bled into this mar­ket seg­ment.

Ubrani Ven­tures Sdn Bhd is work­ing to­wards bring­ing the fore­front ju­nior la­bels into Malaysia.

Young Ver­sace

At the be­gin­ning of her ca­reer, Donatella Ver­sace started to work on the idea of the mag­i­cal universe of chil­dren’s fan­tasy – a Young Ver­sace wardrobe. In June 2011, Young Ver­sace, the lux­u­ri­ous line for kids from 0 to 12 years old was launched. It com­bines so­phis­ti­ca­tion and glam­our in a game of mixand-match, with prints and iconic mo­tifs of the ma­sons fea­tured in the un­mis­tak­able style of Ver­sace.

Hugo Boss

For­mal and ca­sual at­ti­tudes merge to cre­ate the ideal style of the times to set the tone for the new chil­dren’s col­lec­tion from Boss.

The Pre­mium theme gives the kids a VIP back­stage glimpse of a Ber­lin fash­ion show, while the Life­style theme res­onates with the cre­ative pulse of this vi­brant city. Mo­tor and nau­ti­cal sports have been the main source of in­spi­ra­tion for the sports theme in­fused with en­er­getic graph­ics and vi­brant colours.

Paul Smith Jr

The year 2010 was the launch of the Paul Smith Ju­nior col­lec­tion. Stay­ing true to his vi­sion, a bright, punchy colour pal­ette and fa­mil­iar sil­hou­ettes in­spired from the men’s and women’s cat­walk col­lec­tions have been re­designed for Paul Smith Ju­nior, bring­ing a play­ful, child-like charm to this line.

Ju­nior Gaultier

This French brand has re­mained faith­ful to its style and placed its mark on its ju­nior col­lec­tion as well – a graphic col­lec­tion with clean colours. The struc­tured jack­ets for boys are per­fectly cut and pro­por­tioned. The girls’ line is made of full vol­ume skirts and bling pure Gaultier mode.

Lit­tle Marc Ja­cobs

The nutty world of this Amer­i­can de­signer is as de­light­ful as ever. Its col­lec­tion is warm, po­etic and co­her­ent. Mod­ern and dis­creet, it is a fun col­lec­tion for both boys and girls.

Fer­rari Ju­nior

The Pres­tige, the Leg­end and the Pas­sion of over 60 years of suc­cess are told in the Fer­rari Ju­nior Col­lec­tion. Sober yet re­fined, the style of the pranc­ing horse de­picts the icono­graphic col­lec­tion as even the young ones as­so­ci­ate them­selves with the joy of speed.


The Moschino Boys and Girls col­lec­tions are made of three age groups: Moschino Teen from six to 14 years old ; Moschino Kid from 12-18 months to six years old; Moschino Baby from one to three months to two years old.

Moschino Kids ap­par­els was in­tro­duced in Kuala Lumpur in Fall-Win­ter 2010 by Ubrani Group and has re­ceived over­whelm­ing re­sponse.

French Con­nec­tion

There has never been a greater de­mand for Bri­tish fash­ion and French Con­nec­tion is right at the fore­front. Founded in 1972 by Stephen Marks, it now of­fers a fash­ion-for­ward cloth­ing range with a quirky spin on de­sign, prid­ing it­self on qual­ity and af­ford­able prices.

Hav­ing es­tab­lished a strong core cloth­ing busi­ness, through unique de­sign and a true sense of style, the com­pany has over re­cent years ex­panded its port­fo­lio into ex­cit­ing new ar­eas – now in­clud­ing kidswear. FC Kids would be ideal for this mar­ket seg­ment, as the mar­ket trend has moved to­wards high street la­bels.

There­fore, Ubrani Ven­tures, hold­ing the re­tail rights to FC Kids for South-East Asia has plans in col­lab­o­ra­tion with Park­son to ex­pand into the Asian mar­ket, pre­dom­i­nantly Kuala Lumpur, Bangkok, Jakarta and Ho Chi Minh, start­ing off in Park­son KLCC and Park­son Pavil­ion.

For de­tails, look out for the ad­ver­tise­ment in this StarSpe­cial.

Let your kids strut in style with chic and high-qual­ity de­signer wear.

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