Convergence of technology and design
DID you know that current technology for steam irons can be traced back to the first ever steam iron invented in 1926? Though the design of the steam iron has changed since then, the technology is the same. It is no wonder then that there are many facets of ironing with a conventional iron that makes it a time consuming, frustrating chore.
However, with Laurastar you not only do your clothes and get unrivalled professional results, everything is done with minimal effort, transforming one of your most frustrating chores into an easy and satisfying process.
Laurastar, the world leader in top-of-the-range ironing systems, launched Laurastar Lift Collection, a new generation of steam generators that transform the traditional concept of ironing.
Contemporary and pure design in six fresh colours, it features stateof-the-art technology and of course, Swiss quality. Laurastar Lift is a true object of desire that will become your wardrobe’s best friend.
Laurastar’s amazing technology begins with one temperature setting for all types of fabrics made possible with the unique pressu- rised steam technology that enables micro-fine dry steam to penetrate fibres to ensure your clothes attain unrivalled quality pressing and protection every time.
Go straight from ironing your pure cotton or linen to ironing your delicate garments such as silk and chiffon without having to worry about changing the temperature.
At 3.5 bar, it is the same steam pressure in heavy-duty ironing systems used by the professional dry-cleaners, and the perfect steam pressure to pass through fibres instantly without burn or damage.
Launched after five years of intense research and development, the Laurastar Lift steam generator is filled with state-of-the-art technology that revolutionises the way we iron. It is light and compact and comes with a new feature: a handle that makes it easy to carry from one room to another.
Laurastar Lift is ready to use in just three minutes and automatically turns itself off after 10 minutes of non-usage. It is as effective when used to iron a garment on a hanger as it is to iron a shirt on the ironing board.
Ironing becomes easy and pleasant, with the iron effortlessly guid- ing the user.
Created and designed by ADN industrial designer studio in Lausanne, Laurastar Lift is a contemporary appliance that is both on-trend and elegant. It is available in six colours – Pinky Pop, Platinum, Ultimate Black, Pure White, Extra Taupe and Original Red. Whatever your style, Laurastar Lift seamlessly becomes a part of the décor.
The launch of Laurastar Lift is the result of a desire to stop ironing from being a household chore and adapt the product to a new consumer trend, which involves constantly seeking products that are more convenient, efficient and attractive.
With Laurastar Lift, you can take the iron directly to clothes that need ironing, smooth out the creases in a jacket on a hanger or directly freshen up a curtain. It’s a totally new way of ironing.
Laurastar has been a flagship Swiss household brand name for over 30 years and has now chosen to radically revamp consumption patterns by designing a new way of ironing without compromising on product performance.
The Laurastar Lift Collection is now available from all authorised Laurastar dealers at prices ranging from RM2,299 to RM2,999 depending on the model.
About the Laurastar Group
Laurastar was founded in 1980 and is the world leader in innovative and high quality ironing systems. The group is based in Châtel-Saint-Denis (Switzerland) and now employs some 230 staff at its head office and in its subsidiaries (Germany, France, Belgium and the Netherlands). Laurastar exports to over 40 countries and has sold 2.2 million products worldwide. In Switzerland, 25% of households own a Laurastar iron.
Laurastar’s ambition, both technologically and in terms of design, has always been to give its users the best possible results on clothes, preserving and restoring their original beauty.
For more details, visit www.laurastar.com or call 03-7710 5877.
Laurastar Lift is the first portable steam generator that combines technology