Con­ver­gence of tech­nol­ogy and de­sign

The Star Malaysia - Star2 - - STAR HOMES -

DID you know that cur­rent tech­nol­ogy for steam irons can be traced back to the first ever steam iron in­vented in 1926? Though the de­sign of the steam iron has changed since then, the tech­nol­ogy is the same. It is no won­der then that there are many facets of iron­ing with a con­ven­tional iron that makes it a time con­sum­ing, frus­trat­ing chore.

How­ever, with Lauras­tar you not only do your clothes and get un­ri­valled pro­fes­sional re­sults, ev­ery­thing is done with min­i­mal ef­fort, trans­form­ing one of your most frus­trat­ing chores into an easy and sat­is­fy­ing process.

Lauras­tar, the world leader in top-of-the-range iron­ing sys­tems, launched Lauras­tar Lift Col­lec­tion, a new gen­er­a­tion of steam gen­er­a­tors that trans­form the tra­di­tional con­cept of iron­ing.

Con­tem­po­rary and pure de­sign in six fresh colours, it fea­tures sta­teof-the-art tech­nol­ogy and of course, Swiss qual­ity. Lauras­tar Lift is a true ob­ject of de­sire that will be­come your wardrobe’s best friend.

Lauras­tar’s amaz­ing tech­nol­ogy be­gins with one tem­per­a­ture set­ting for all types of fab­rics made pos­si­ble with the unique pressu- rised steam tech­nol­ogy that en­ables mi­cro-fine dry steam to pen­e­trate fi­bres to en­sure your clothes at­tain un­ri­valled qual­ity press­ing and pro­tec­tion ev­ery time.

Go straight from iron­ing your pure cot­ton or linen to iron­ing your del­i­cate gar­ments such as silk and chif­fon with­out hav­ing to worry about chang­ing the tem­per­a­ture.

At 3.5 bar, it is the same steam pres­sure in heavy-duty iron­ing sys­tems used by the pro­fes­sional dry-clean­ers, and the per­fect steam pres­sure to pass through fi­bres in­stantly with­out burn or dam­age.

Launched af­ter five years of in­tense re­search and de­vel­op­ment, the Lauras­tar Lift steam gen­er­a­tor is filled with state-of-the-art tech­nol­ogy that rev­o­lu­tionises the way we iron. It is light and com­pact and comes with a new fea­ture: a han­dle that makes it easy to carry from one room to another.

Lauras­tar Lift is ready to use in just three min­utes and au­to­mat­i­cally turns it­self off af­ter 10 min­utes of non-us­age. It is as ef­fec­tive when used to iron a garment on a hanger as it is to iron a shirt on the iron­ing board.

Iron­ing be­comes easy and pleas­ant, with the iron ef­fort­lessly guid- ing the user.

Cre­ated and de­signed by ADN in­dus­trial de­signer stu­dio in Lau­sanne, Lauras­tar Lift is a con­tem­po­rary ap­pli­ance that is both on-trend and el­e­gant. It is avail­able in six colours – Pinky Pop, Plat­inum, Ul­ti­mate Black, Pure White, Ex­tra Taupe and Orig­i­nal Red. What­ever your style, Lauras­tar Lift seam­lessly be­comes a part of the dé­cor.

The launch of Lauras­tar Lift is the re­sult of a de­sire to stop iron­ing from be­ing a house­hold chore and adapt the prod­uct to a new con­sumer trend, which in­volves con­stantly seek­ing prod­ucts that are more con­ve­nient, ef­fi­cient and at­trac­tive.

With Lauras­tar Lift, you can take the iron di­rectly to clothes that need iron­ing, smooth out the creases in a jacket on a hanger or di­rectly freshen up a cur­tain. It’s a to­tally new way of iron­ing.

Lauras­tar has been a flag­ship Swiss house­hold brand name for over 30 years and has now cho­sen to rad­i­cally re­vamp con­sump­tion pat­terns by de­sign­ing a new way of iron­ing with­out com­pro­mis­ing on prod­uct per­for­mance.

The Lauras­tar Lift Col­lec­tion is now avail­able from all au­tho­rised Lauras­tar deal­ers at prices rang­ing from RM2,299 to RM2,999 de­pend­ing on the model.

About the Lauras­tar Group

Lauras­tar was founded in 1980 and is the world leader in in­no­va­tive and high qual­ity iron­ing sys­tems. The group is based in Châ­tel-Saint-De­nis (Switzer­land) and now em­ploys some 230 staff at its head of­fice and in its sub­sidiaries (Ger­many, France, Bel­gium and the Nether­lands). Lauras­tar ex­ports to over 40 coun­tries and has sold 2.2 mil­lion prod­ucts world­wide. In Switzer­land, 25% of house­holds own a Lauras­tar iron.

Lauras­tar’s am­bi­tion, both tech­no­log­i­cally and in terms of de­sign, has al­ways been to give its users the best pos­si­ble re­sults on clothes, pre­serv­ing and restor­ing their orig­i­nal beauty.

For more de­tails, visit www.lauras­tar.com or call 03-7710 5877.

Lauras­tar Lift is the first por­ta­ble steam gen­er­a­tor that com­bines tech­nol­ogy

and de­sign.

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