To celebrate its 40th anniversary with customers, electrolux is launching The 40th anniversary bonanza promotion and a Facebook campaign on dec 4, through which customers stand to win over rm150,000 in cash and prizes.
THE Electrolux Mobile Kitchen, an innovative campaign to familiarise Malaysians with the company’s latest range of kitchen products on their own turf was recognised as “Malaysia’s First Mobile Kitchen” by the Malaysia Book of Records. The 40-seater coach bus, custom-fitted with the Electrolux built-in-kitchen range of products toured 75 locations in peninsular Malaysia from May 17 to Sept 8, while Chef Francesca Pang and Chef Alex Yong showcased the capabilities of the Electrolux kitchen appliances.
”I am so pleased that this amazing news coincides with our 40th anniversary celebration of our establishment in Malaysia,” said Electrolux Malaysia and Singapore general manager, Koh Soh Hoie.
“We have truly come a long way from our humble beginnings in 1973. In 1988, we set up the first Electrolux Home Centre in Subang Parade and in 1995 ventured into retail business, which became the foundation of the current business that now counts more than a 1,000 retail outlets carrying Electrolux home appliances. Today, Electrolux is the preferred household brand by Malaysians looking for streamlined and thoughtful European design in their homes.”
The journey of 40 years has helped estab- lish Electrolux as the preferred home appliance brand where it has achieved the No. 1 status in Front Loading laundry solution, No. 1 in Built-in Kitchen appliances and No. 1 in Household Vacuum Cleaners categories.
Earlier this year, Electrolux launched its latest range of intuitive cooking, washing and food storage appliances that have been inspired by real Asian households. Combining cutting-edge innovation with a strong European design heritage, these appliances provide consumers with great and functional tools. The new line of refrigerators, FlexFresh and NutriFresh preserve the nutritional qual- ity of the produce, while the Time Manager range of washing machines weighs each load to determine the wash settings and necessary detergent quantity. The CombiSteam ovens ensure professional results each time while the RealLife range of dishwashers offers 15% more space for loading bigger and odd-shaped items, while taking up the same amount of space in your kitchen.
In celebration of its 40-year establishment in Malaysia, through The Electrolux 40th Anniversary Bonanza promotion, Electrolux customers will be able to purchase any of these latest and intuitive appliances and stand to win up to RM150,000 worth of petrol gift cards and prizes.
“Our new appliances have been highly coveted items this year and now we are making them even more attractive through The Electrolux 40th Anniversary Bonanza promotion from Dec 4 to Jan 31, 2014,” said Koh.
With a purchase of Electrolux appliances worth RM500 and above, customers will receive from one to a maximum of six Electrolux Bonanza Cards in line with the total value of the single receipt purchase on selected Electrolux products. With these Bonanza Cards they will immediately know if they have won one of the 700 Electrolux Coffee Makers or 300 Electrolux Rice Cookers.
But regardless of whether they win, they should:
> Like https://www.facebook.com/ ElectroluxMalaysia.
> Enter the Bonanza Code on the 40th Anniversary App.
> Wish Electrolux Happy Birthday in the most creative way.
They will then be in the running to win petrol gifts cards on weekly basis, plus themonthly grand prize draw of RM4,000 in both Dec and Jan 2014. Results will be announced every Mon, with the last draw on Feb 3, 2014.
For more details about The Electrolux 40th Anniversary Bonanza promotion, head to the Electrolux Facebook page at https://www.facebook.com/ElectroluxMalaysia. Electrolux is a global leader in household appliances and appliances for professional use. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight to meet the real needs of consumers and professionals.
electrolux is a global leader in household appliances and appliances for professional use.