El­e­gant and ex­quis­ite ap­parel

The Star Malaysia - Star2 - - FASHION & BEAUTY -

ES­TAB­LISHED in 1992, Blum & Co is a reg­u­lar spon­sor for the fash­ion wear of nu­mer­ous TV news pre­sen­ters, pro­gramme hosts and artistes at Me­di­a­corp, the na­tional TV sta­tion in Sin­ga­pore.

Blum & Co is now the lead­ing fash­ion la­bel for up­per-mid­dle to high­end ex­ec­u­tive wear.

With its ob­jec­tive of cater­ing ap­parel to pro­fes­sional and man­age­rial women, the com­pany has es­tab­lished it­self as one of the ad­mired com­pa­nies in Asia’s fash­ion scene, of­fer­ing prod­ucts of unique styles and de­signs.

The core prod­ucts of suits and dresses for the day and ex­clu­sive gowns for the evenings, cou­pled with lim­ited quan­ti­ties for cus­tomer ex­clu­siv­ity and in­di­vid­u­al­ity have em­pow­ered the com­pany with a dif­fer­en­ti­ated and lead­ing po­si­tion in this mar­ket seg­ment.

Its VIP clients in­clude women en­trepreneurs, politi­cians, lawyers, bankers, ac­coun­tants and other pro­fes­sion­als.

As a spe­cial­ity fash­ion re­tailer, Blum & Co prides it­self as be­ing ca­pa­ble of hav­ing a short lead time from de­sign to mar­ket, whereby new de­signs and styles are launched weekly so cus­tomers can al­ways find new items dur­ing their vis­its to the stores.

The lat­est de­signs, styles, good fit and rea­son­able prices are its driv­ing fac­tors of growth.

Draw­ing in­spi­ra­tion and up­com­ing trends from the fash­ion cap­i­tals of Europe such as Paris and Lon­don, its re­gional team of de­sign­ers works to­wards the fruition of the unique de­signs.

This is also done through care­ful se­lec­tion of im­ported fab­rics from South Korea, Ja­pan and Europe, and main­tain­ing a high stan­dard in cut­ting and trim­ming.

Be­yond fab­rics and tex­tiles, the de­sign team at Blum & Co is in­tent on in­still­ing cul­tural di­ver­si­ties in its fash­ion. For in­stance, the com­pany has clev­erly com­bined cheongsam with batik de­signs, as well as art pieces of the Re­nais­sance pe­riod in one of its se­ries, sup­ported by mod­ern-day tech­nol­ogy.

The com­pany has more than 10 re­tail out­lets at prime malls across Sin­ga­pore, in­clud­ing Ma­rina Bay Sands, Raf­fles City and Plaza Sin­ga­pura as well as a few spe­cial­ity bou­tiques in Korea.

Af­ter the open­ing of its first store in Malaysia at the Em­pire Shop­ping Gallery, Blum & Co is now ex­plor­ing in fur­ther­ing its reach lo­cally in var­i­ous ways.

Log on to www.blum­nco.com or look out for the ad­ver­tise­ment in this StarSpe­cial for more de­tails.

Blum & Co is a lead­ing fash­ion la­bel for up­per-mid­dle to high-end ex­ec­u­tive wear.

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