Coast­ing and toast­ing

A mile­stone 20th edi­tion was reached. but the sound of tread­ing wa­ter at the anugerah In­dus­tri muzik awards was deaf­en­ing.

The Star Malaysia - Star2 - - MUSIC - By ANGELIN YEOH en­ter­tain­ment@thes­tar.com.my

2011 when AIM re­tracted her best song win for Pe­nakut. Back then, the award was later pre­sented to Edry KRU for the song Sede­tik Le­bih sung by Anuar Zain.

In the best fe­male vo­cal per­for­mance cat­e­gory, Dayang Nurfaizah pulled an up­set over Datuk Siti Nurhal­iza, Ja­clyn Vic­tor and Na­jwa Mahi­addin.

The singer took home the prize for her Live At De­wan Fil­har­monik ren­di­tion of Se­andainya Masih Ada Cinta. In­ter­est­ingly enough, in 2002, she lost best fe­male vo­cal per­for­mance (in an al­bum) with the same song to Siti. Not that it’s bad for Siti as she still holds the record for eight con­sec­u­tive wins for that cat­e­gory from 1999 to 2006.

Dayang Nurfaizah also shared a win in the best vo­cal duo per­for­mance with Anuar Zain with the song Sede­tik Le­bih.

You can tell that un­der­whelm­ing al­bum sales has af­fected the lo­cal mu­sic in­dus­try. Pre­vi­ously singers had to com­pete for the best vo­cal award based on their per­for­mance in an al­bum. Since 2009, the cat­e­gory has been axed and re­named best vo­cal per­for­mance (in a song).

It’s scary to think that in the fu­ture, per­haps the best vo­cal per­for­mance award will be based on shorter singing vari­ants like ring­tone or 30-sec­ond jin­gle.

There used to be best al­bum cat­e­gories for var­i­ous mu­sic gen­res. No such thing th­ese days! The al­bum for­mat has been taken over by a sin­gles-based mu­sic in­dus­try.

At the re­cent AIM, there was just best song cat­e­gories for the varied mu­sic gen­res.

Reg­gae out­fit Salam­musik won best hip hop song for Aku Pe­lat, with pumped up verses from rap­per Eyza Bahra.

No doubt­ing Salam­musik’s crossover cre­den­tials, but it looks like the hip hop com­mu­nity has been white­washed yet again at AIM. The re­cent My Hip Hop awards, ar­guably, of­fers a clearer pic­ture of this boom­ing lo­cal scene.

Else­where, Amy (Search fame) won best rock song for Di Bawah Ger­bang Skaea. In the best lo­cal English song cat­e­gory, club dee­jays/ producers Gold­fish & Blink and fea­tured artist Ze! won for In The House. Yes, Gold­fish & Blink were part of the head­lin­ing ac­tion at the mas­sive Thirst 2013 event last Satur­day. They were rep­re­sented by Ze! at the AIM awards.

Ze! had high hopes for the AIM as she ac­cepted the award look­ing like an Academy Award statue in a skintight gold out­fit.

Singer Ihab Is­mail ac­cepted the award for best pop eth­nic song with Pahlawan Zafana. In a poignant speech, he thanked his men­tor No­raniza Idris, the undis­puted eth­nic mu­sic queen. Best nasyid song went to peren­nial favourites Rab­bani for Mawar Ber­darah.

When it came to the best new artiste cat­e­gory, it seemed like the AIM had a sense of hu­mour. Com­ing into the AIM, it’s fair to say that the main­stream au­di­ence has never heard of any ofthe nom­i­nees.

The rel­a­tively un­known artistes were given a chance to talk about their mu­sic gen­res (from indie to post hard­core) and even sing a lit­tle bit for the au­di­ence in a vi­sume-style pre­sen­ta­tion. In the end, the award went to rocker Alex Subryn.

The AIM also recog­nised the achieve­ments of pop singer Shila Amzah with the Anugerah Kem­bara Award. In 2012, Shila did the coun­try proud by win­ning the Asian Wave com­pe­ti­tion in Shang­hai, China.

The multi-lin­gual daugh­ter of fa­mous 1980s singer ND Lala even thanked her fans in Man­darin. She also de­liv­ered a pow­er­ful per­for­mance of her sin­gle Masih Aku Cinta.

Per­haps the most ex­cit­ing prospect for the AIM and the lo­cal mu­sic in­dus­try as a whole, came from Anugerah Sri Wi­rama win­ner Tan Sri Tony Fer­nan­des. The for­mer man­ag­ing di­rec­tor for Warner Mu­sic Malaysia was in­stru­men­talin chang­ing the mu­sic scene back in 1990s. He said in his ac­cep­tance speech that “back then, no­body said nasyid (pop) could work.”

He had the last laugh when Rai­han sold a stag­ger­ing three mil­lion copies world­wide with its de­but al­bum Puji-Pu­jian in 1996. He also men­tioned that: “Mas Idayu, Amelina and Sheeda were the dan­g­dut queens back then. They all hated each other, but we made a lot of money.” In the end, he an­nounced plans for Tune Stu­dios and Tune Records next year.

The AIM has 20 years of ex­pe­ri­ence to merit it­self as a pres­ti­gious lo­cal mu­sic award event. But the chal­lenge is on to keep rais­ing the stan­dards in­stead of merely ad­just­ing to what’s trend­ing right now. With Fer­nan­des an­nounc­ing plans to shake up the mu­sic in­dus­try, per­haps we can be less cyn­i­cal about award shows next time.

Shin­ing star: Singer Hafiz Suip dom­i­nated the re­cent anugerah In­dus­tri muzik with three wins, in­clud­ing the cov­eted best al­bum for Lua­hanHa­tianakSeni.

Pop dar­ling Shila amzah thanked her fans in man­darin when she ac­cepted the anugerah Kem­bara award.

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