Sorento re-crowned ‘Best SUV’

The Star Malaysia - Star2 - - KIA BUZZ -

FOR the sec­ond year in a row, Kia’s face-lifted Sorento has swept aside all op­po­si­tion to take top hon­ours for the Best SUV Over A$40,000 (RM117,000) in Drive’s an­nual Car Of The Year awards.

Af­ter see­ing off a stellar field in 2012, the Sorento SLi diesel de­fended its crown against the best of the 2013 new­com­ers with the judges again prais­ing the fam­ily-friendly SUV for its slick six-speed auto, com­posed road man­ners, com­fort­able ride and stylish looks – in­side and out.

Sorento also won points for its five-year war­ranty and five-year (15,000km in­ter­vals) capped price ser­vic­ing plan.

“The Kia won in the cat­e­gory last year, and is a de­serv­ing win­ner again in 2013,” said one judge.

Kia Mo­tors Aus­tralia chief op­er­at­ing of­fi­cer Tony Bar­low said the con­tin­ued recog­ni­tion by the Drive judges was another in­di­ca­tion of the growth of Kia, both in the prod­uct arena and in brand recog­ni­tion and ac­cep­tance.

“There has been no slack­en­ing in Kia’s de­ter­mi­na­tion to of­fer the Aus­tralian buyer a pre­mium in driv­ing ex­pe­ri­ence, safety and value,” Bar­low said.

“The val­i­da­tion of th­ese ef­forts comes in the grow­ing brand ac­cep­tance and value and the recog­ni­tion of me­dia ex­perts like the Drive team.”

Bar­low ac­knowl­edged that the var­i­ous awards recog­ni­tion for the Sorento, and other key mod­els within the Kia fam­ily, was also a recog­ni­tion of the dili­gent and on­go­ing ride and han­dling lo­cal­i­sa­tion pro­gramme Kia Mo­tors pi­o­neered and re­mains com­mit­ted to.

“Win­ning awards and the recog­ni­tion it brings for the brand is very sat­is­fy­ing, but the ul­ti­mate re­ward is the knowl­edge that all our ef­forts on the Kia jour­ney are bear­ing fruit,” Bar­low said.

Key ben­e­fits: The Sorento is roomy and has a stylish de­sign.

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