An­niver­sary bo­nanza

The Star Malaysia - Star2 - - HOME & LIVING -

TO cel­e­brate its 40th an­niver­sary with cus­tomers, Elec­trolux is launch­ing its 40th An­niver­sary Bo­nanza pro­mo­tion and a Face­book cam­paign through which cus­tomers stand to win more than RM150,000 in cash and prizes.

The Elec­trolux Mo­bile Kitchen was recog­nised as “Malaysia’s First Mo­bile Kitchen” by the Malaysia Book of Records. The 40-seater coach bus, cus­tom-fit­ted with the Elec­trolux builtin-kitchen range of prod­ucts, toured 75 lo­ca­tions in Penin­su­lar Malaysia from May 17 to Sept 8, while Chef Francesca Pang and Chef Alex Yong show­cased the ca­pa­bil­i­ties of the Elec­trolux kitchen ap­pli­ances.

“I am so pleased that this amaz­ing news co­in­cides with the 40th anni- ver­sary celebration of our es­tab­lish­ment in Malaysia,” said Elec­trolux Malaysia and Sin­ga­pore gen­eral man­ager Koh Soh Hoie.

Ear­lier this year, Elec­trolux launched its lat­est range of in­tu­itive cook­ing, wash­ing and food stor­age ap­pli­ances in­spired by real Asian house­holds.

Com­bin­ing cut­ting-edge in­no­va­tion with a strong Euro­pean de­sign her­itage, th­ese ap­pli­ances push the en­ve­lope of the brand’s thought­ful de­sign phi­los­o­phy by pro­vid­ing con­sumers with great and func­tional tools.

The new line of re­frig­er­a­tors, FlexFresh and NutriFresh, pre­serves the nutritional qual­ity of pro­duce, while the Time Man­ager range of wash­ing ma­chines weighs each load to de­ter­mine the wash set­tings and de­ter­gent quan­tity.

The Com­biS­team ovens en­sure pro­fes­sional re­sults each time while the Re­al­Life range of dish­wash­ers of­fers 15% more space for load­ing big­ger and odd-shaped items, while tak­ing up the same amount of space in your kitchen.

Through the an­niver­sary pro­mo­tion, cus­tomers will be able to pur­chase any of th­ese lat­est and in­tu­itive ap­pli­ances and stand to win up to RM150,000 worth of petrol gift cards and prizes.

“Our new ap­pli­ances have been highly cov­eted items and now we are mak­ing them even more at­trac­tive through The Elec­trolux 40th An­niver­sary Bo­nanza pro­mo­tion from

Elec­trolux is a global leader in house­hold ap­pli­ances. Dec 4 till Jan 31, 2014,” said Koh.

With a pur­chase of Elec­trolux ap­pli­ances worth RM500 and above, cus­tomers will re­ceive Elec­trolux Bo­nanza Cards to win a cof­fee maker or rice cooker.

For de­tails about the com­pany’s 40th an­niver­sary bo­nanza pro­mo­tion, check out Elec­trolux’s Face­book page at https://www.face­book.com/ Elec­troluxMalaysia.

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