Hugo Boss features radical shapes and new proportions. In its Hugo range for men, there is a combination of tailored elements, but with innovative material mixes. This is described to be an idea where freedom meets dress codes.
Shoulders are generally big – as observed in key pieces like a wine red biker jacket. There is even a pullover and scarf combination that can act as a trendy stand in for a jacket.
In the Boss range for women, there is a fusion of artistic luxury and surrealism. With structured cuts and organic details, its womenswear classics are updated with menswear elements.
Skinny pencil skirts and sleeveless silk dresses show off layers and layers of dots, lines and blossoms that recall the brushwork of watercolour painting. The sleek design of a corsage dress is disrupted by a buoyant strip of leather.
Hugo boss gets innovative with its use of materials.