Shift in fo­cus

The Star Malaysia - Star2 - - STYLE -

WHILE the re­cent fash­ion week in Sin­ga­pore orig­i­nally aimed to show­case some of Sin­ga­pore’s best fash­ion de­sign­ers, the spot­light how­ever, shifted to none other than leg­endary Bri­tish supermodel Naomi Camp­bell.

Camp­bell made an ap­pear­ance at the open­ing show, walk­ing for Malaysia-born, Sin­ga­pore-based de­signer Zenchi Ewe. The Zenchi la­bel car­ries some gor­geously draped dresses with el­e­ments of a struc­tural con­struc­tion to them, but the supermodel who donned them stood out more.

De­spite hav­ing a long list of event part­ners, as well as other per­son­al­i­ties in at­ten­dance, Camp­bell’s name was one of the two largely bandied about dur­ing the lead up to #Dig­i­talFash­ionWeek Sin­ga­pore 2013.

The other, Hedi Klum was slated to make an ap­pear­ance at an in­vite-only sneak pre­view night, but she proved to be a noshow. It was later re­ported that she was sick dur­ing that time.

Even the whole dig­i­tal front of the fash­ion week con­ceded to take a back­seat to the fash­ion in­dus­try’s con­ven­tions. Un­like its de­but last year where the fo­cus was on the live-stream­ing as­pect of it all, the show this time af­forded a large, fully seated guest list.

It seemed that DFW’s fore­most spon­sors, the Bri­tish Coun­cil and Bri­tish High Com­mis­sion of Sin­ga­pore, be­came the driv­ing force of the whole ef­fort. In ap­par­ent good faith, the fash­ion week adopted the theme “Bri­tish Ex­change” and Bri­tish brand Top­shop pre­sented their lat­est col­lec­tion on the run­way, as well.

naomi camp­bell in a de­sign by Zenchi ewe at #dig­i­talFash­ionWeek Sin­ga­pore 2013.

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