Shift in focus
WHILE the recent fashion week in Singapore originally aimed to showcase some of Singapore’s best fashion designers, the spotlight however, shifted to none other than legendary British supermodel Naomi Campbell.
Campbell made an appearance at the opening show, walking for Malaysia-born, Singapore-based designer Zenchi Ewe. The Zenchi label carries some gorgeously draped dresses with elements of a structural construction to them, but the supermodel who donned them stood out more.
Despite having a long list of event partners, as well as other personalities in attendance, Campbell’s name was one of the two largely bandied about during the lead up to #DigitalFashionWeek Singapore 2013.
The other, Hedi Klum was slated to make an appearance at an invite-only sneak preview night, but she proved to be a noshow. It was later reported that she was sick during that time.
Even the whole digital front of the fashion week conceded to take a backseat to the fashion industry’s conventions. Unlike its debut last year where the focus was on the live-streaming aspect of it all, the show this time afforded a large, fully seated guest list.
It seemed that DFW’s foremost sponsors, the British Council and British High Commission of Singapore, became the driving force of the whole effort. In apparent good faith, the fashion week adopted the theme “British Exchange” and British brand Topshop presented their latest collection on the runway, as well.
naomi campbell in a design by Zenchi ewe at #digitalFashionWeek Singapore 2013.