Make it an event­ful ca­reer

The Star Malaysia - Star2 - - HIGHER EDUCATION -

EEVENTS such as the World Cup and Visit Malaysia Year have a large im­pact on com­mu­ni­ties and, in some cases, the en­tire coun­try.

The growth of fes­ti­vals and events as an in­dus­try around the world means that the man­age­ment can no longer be ad hoc.

As a strate­gic mar­ket­ing and com­mu­ni­ca­tion tool, event man­age­ment calls for well-trained and qual­i­fied per­son­nel to help in­dus­tries, char­i­ta­ble or­gan­i­sa­tions and in­ter­est groups mar­ket them­selves, build busi­ness re­la­tion­ships, raise funds or cel­e­brate.

To em­power stu­dents with ex­per­tise in plan­ning and ex­e­cut­ing events, in brand build­ing, mar­ket­ing and com­mu­ni­ca­tion strat­egy, INTI is of­fer­ing a new 3+0 BA (Hons) in Event Man­age­ment and Mar­ket­ing de­gree pro­gramme in col­lab­o­ra­tion with the Univer­sity of Hert­ford­shire, UK.

The three-year pro­gramme will help stu­dents de­velop com­pe­ten­cies through in­ter­na­tional ex­po­sure, in­no­va­tive learn­ing and in­di­vid­ual de­vel­op­ment.

The cur­ricu­lum in­cludes prac­ti­cal mod­ules where stu­dents can ap­ply their skills and learn­ing to plan­ning and de­liv­er­ing events.

INTI In­ter­na­tional Col­lege Busi­ness dean Sotheeswari So­ma­sun­dram said, “Em­ployer projects and in­dus­try work­shops are em­bed­ded in the pro­gramme to help stu­dents de­velop skills that pro­vide im­me­di­ate value to em­ploy­ers as they make the tran­si­tion to the work­place.”

In­dus­try ex­perts are also brought into the class­room as guest lec­tur­ers to pro­vide first-hand knowl­edge and in­for­ma­tion on the lat­est trends and de­vel­op­ments in the sec­tor.

Stu­dents have the op­tion of spend­ing a se­mes­ter at the Univer­sity of Hert­ford­shire – the UK’s lead­ing busi­ness-fac­ing univer­sity – for a unique in­ter­na­tional learn­ing ex­pe­ri­ence with­out hav­ing to pay ad­di­tional tu­ition fees.

Univer­sity of Hert­ford­shire is an award-win­ning en­tre­pre­neur­ial univer­sity in the UK and one of the world’s top 100 uni­ver­si­ties aged un­der 50 un­der the Times’ Higher Ed­u­ca­tion’s World Univer­sity Rank­ings port­fo­lio.

The rank­ings are based on ex­cel­lence across teach­ing, re­search, ci­ta­tions, in­dus­try in­come and in­ter­na­tional out­look.

Univer­sity of Hert­ford­shire scored highly for the cit­ing of its aca­demic re­search on a global scale and for its in­ter­na­tional out­look and mix.

INTI’s ties with UH span for more than a decade and is the first in­ter­na­tional As­so­ci­ate Col­lege for the univer­sity in Malaysia.

As the en­tire Event Man­age­ment and Mar­ket­ing de­gree can be com­pleted at INTI, stu­dents have the op­por­tu­nity to earn a pres­ti­gious in­ter­na­tion­ally recog­nised de­gree with­out in­cur­ring the high cost of tu­ition and liv­ing ex­penses usu­ally as­so­ci­ated with pur­su­ing ter­tiary level qual­i­fi­ca­tions abroad.

They gain lo­cal ac­cess to the same con­tent taught in the UK and will re­ceive a de­gree from Univer­sity of Hert­ford­shire upon suc­cess­ful com­ple­tion of the course.

The BA (Hons) in Event Man­age­ment and Mar­ket­ing pro­gramme en­sures that grad­u­ates are ready to as­sume en­try-level man­age­rial po­si­tions in event man­age­ment, event man­age­ment con­sul­tancy, ho­tel, travel and hos­pi­tal­ity in­dus­tries, ad­ver­tis­ing agen­cies, pub­lic re­la­tions firms, cor­po­ra­tions, news me­dia, non-profit or­gan­i­sa­tions and other ar­eas.

As INTI is a part of the global Lau­re­ate In­ter­na­tional Uni­ver­si­ties net­work, stu­dents have ac­cess to knowl­edge, thought pro­cesses, best prac­tices, aca­demic tal­ent and re­sources that bring abun­dant op­por­tu­ni­ties to grow.

The Lau­re­ate link pro­vides stu­dents with ac­cess to cut­ting-edge global events, such as the World Busi­ness Fo­rum and Clin­ton Global Ini­tia­tive, where they can learn from top global lead­ers dis­cussing is­sues af­fect­ing the world to­day.

For more in­for­ma­tion, call 03-5623 2800 or visit

The 3+0 BA (Hons) in Event Man­age­ment and Mar­ket­ing pro­gramme helps stu­dents de­velop com­pe­ten­cies through in­ter­na­tional ex­po­sure, in­no­va­tive learn­ing and in­di­vid­ual de­vel­op­ment.

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