Make it an eventful career
EEVENTS such as the World Cup and Visit Malaysia Year have a large impact on communities and, in some cases, the entire country.
The growth of festivals and events as an industry around the world means that the management can no longer be ad hoc.
As a strategic marketing and communication tool, event management calls for well-trained and qualified personnel to help industries, charitable organisations and interest groups market themselves, build business relationships, raise funds or celebrate.
To empower students with expertise in planning and executing events, in brand building, marketing and communication strategy, INTI is offering a new 3+0 BA (Hons) in Event Management and Marketing degree programme in collaboration with the University of Hertfordshire, UK.
The three-year programme will help students develop competencies through international exposure, innovative learning and individual development.
The curriculum includes practical modules where students can apply their skills and learning to planning and delivering events.
INTI International College Business dean Sotheeswari Somasundram said, “Employer projects and industry workshops are embedded in the programme to help students develop skills that provide immediate value to employers as they make the transition to the workplace.”
Industry experts are also brought into the classroom as guest lecturers to provide first-hand knowledge and information on the latest trends and developments in the sector.
Students have the option of spending a semester at the University of Hertfordshire – the UK’s leading business-facing university – for a unique international learning experience without having to pay additional tuition fees.
University of Hertfordshire is an award-winning entrepreneurial university in the UK and one of the world’s top 100 universities aged under 50 under the Times’ Higher Education’s World University Rankings portfolio.
The rankings are based on excellence across teaching, research, citations, industry income and international outlook.
University of Hertfordshire scored highly for the citing of its academic research on a global scale and for its international outlook and mix.
INTI’s ties with UH span for more than a decade and is the first international Associate College for the university in Malaysia.
As the entire Event Management and Marketing degree can be completed at INTI, students have the opportunity to earn a prestigious internationally recognised degree without incurring the high cost of tuition and living expenses usually associated with pursuing tertiary level qualifications abroad.
They gain local access to the same content taught in the UK and will receive a degree from University of Hertfordshire upon successful completion of the course.
The BA (Hons) in Event Management and Marketing programme ensures that graduates are ready to assume entry-level managerial positions in event management, event management consultancy, hotel, travel and hospitality industries, advertising agencies, public relations firms, corporations, news media, non-profit organisations and other areas.
As INTI is a part of the global Laureate International Universities network, students have access to knowledge, thought processes, best practices, academic talent and resources that bring abundant opportunities to grow.
The Laureate link provides students with access to cutting-edge global events, such as the World Business Forum and Clinton Global Initiative, where they can learn from top global leaders discussing issues affecting the world today.
For more information, call 03-5623 2800 or visit www.newinti.edu.my
The 3+0 BA (Hons) in Event Management and Marketing programme helps students develop competencies through international exposure, innovative learning and individual development.