Cre­at­ing aware­ness

The Star Malaysia - Star2 - - LIVING -

IN con­junc­tion with the third Sci­ence Film Fes­ti­val Malaysia re­cently, Siemens Malaysia or­gan­ised a screen­ing of eight short sci­en­tific films for its em­ploy­ees’ chil­dren. The films in­clud­ing So­lar Kitchen (Bel­gium), Cat­a­lyst: Plas­tic Ocean & Tree Deaths (Aus­tralia), Cos­mol­ogy ( Ger­many) and Kaho Yai For­est: Con­nect­ing Life (Thai­land).

This year’s theme fo­cused on en­ergy and sus­tain­able de­vel­op­ment, a cor­re­la­tion which af­fects so­ci­ety be­cause any eco­nomic de­vel­op­ment in­volves in­creas­ing en­ergy use and green­house gas emis­sions.

Be­sides Malaysia, the Sci­ence Film Fes­ti­val 2013 was also held in In­done­sia, Cambodia, Laos, Myan­mar, Viet­nam, the Philip­pines, Thai­land, Jor­dan, Pales­tine and the United Arab Emi­rates. It was held from Oct 7 till Dec 15.

To add to the chil­dren’s cin­e­matic ex­pe­ri­ence, Siemens or­gan­ised an en­gag­ing sto­ry­telling ses­sion fea­tur­ing Shan­tini Venu­gopal of The Jump­ing Jelly­Beans.

Dur­ing the in­ter­ac­tive ses­sion, the kids learnt the im­por­tance of go­ing green and pro­tect­ing the planet.

“I am very happy to be here. I have made a lot of friends to­day and I learnt a lot of things. I learnt not to lit­ter and waste food,” said nineyear-old Kash­mita Ku­mara Ra­jah from Se­ta­pak, Kuala Lumpur.

The screen­ing was open to chil­dren be­tween five and 14 years old.

Siemens Malaysia head of com­mu­ni­ca­tions depart­ment Vas­an­the Narayanasamy ex­plained the screen­ing was one of the com­pany’s ini­tia­tives to en­hance the aware­ness of en­ergy and sus­tain­abil­ity.

“En­ergy and sus­tain­abil­ity – which make up the fes­ti­val’s theme this year – are big words and can be quite over­whelm­ing for our young ones to grasp.

“How­ever, through the fes­ti­val, th­ese con­cepts are made sim­pler through fun, short cin­e­matic films made es­pe­cially for chil­dren. Siemens Malaysia aims to fur­ther in­crease aware­ness of the im­por­tance of sci­ence ed­u­ca­tion, through film fes­ti­vals, com­pe­ti­tions and field out­ings,” said Narayanasamy.

Through­out the fes­ti­val, 20 films from 13 Asian and Euro­pean coun­tries were screened in var­i­ous venues and lo­ca­tions in Malaysia, in­clud­ing the out­door stage at MAP KL So­laris, the Ger­man-Malaysia In­sti­tute, na­ture parks in Kuala Se­lan­gor, schools and uni­ver­si­ties.

Ini­ti­ated by the Goethe-In­sti­tut, the Sci­ence Film Fes­ti­val aims to trans­form the way sci­en­tific is­sues are por­trayed by pre­sent­ing films that em­pha­sise sto­ry­telling, nar­ra­tive struc­ture, vis­ual com­mu­ni­ca­tion and, most im­por­tantly, the ed­u­ca­tional and en­ter­tain­ment el­e­ments of the films. – Sheela Chan­dran

Shan­thini Venu­gopal of The Jump­ing Jelly­beans speak­ing about the im­por­tance of en­vi­ron­men­tal con­ser­va­tion.

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