Life­style fab­rics

The Star Malaysia - Star2 - - NEW YEAR -

MAYASILK has been syn­ony­mous with life­style fab­ric since the 80s when it was es­tab­lished in Se­mua House to cater to a spe­cific mar­ket for fine fab­rics and finer­ies.

Brides-to-be would visit Mayasilk to buy the best beaded fab­ric for their spe­cial day while their beau will look for match­ing silk fab­rics. Fam­i­lies from both sides too would be busy se­lect­ing from the wide ar­ray of silks, chif­fons and laces for their at­tire.

To­day, the trend con­tin­ues with the ex­pan­sion of the busi­ness to two sec­tions. The fab­ric gallery at Jalan TAR fo­cuses on bri­dal ware and silk while the tex­tile plaza along Jalan Masjid In­dia stocks ba­sic fab­rics for the mass mar­ket.

The fab­ric gallery of­fers cus­tomers a wide se­lec­tion of qual­ity laces from around the world. Pop­u­lar are Ger­man chem­i­cal laces and French Chan­tilly laces.

Moth­ers who were mar­ried in th­ese laces now shop for their kids’ wed­ding. They feel com­fort­able com­ing back as they trust its qual­ity.

Print plays a cru­cial part in silk de­sign­ing as fash­ion changes quite rapidly. The trend for the com­ing year will see a sub­tle change from flo­rals to ab­stract graphic de­signs in soft colours. How­ever, flo­ral de­signs will al­ways be there as they ex­ude fem­i­n­ity.

At the tex­tile plaza, plain chif­fons and crepes are pop­u­lar among scarf producers who cre­ate their own de­signs on a monthly ba­sis to meet the grow­ing de­mand for Mus­lim head­gear.

The scarf fash­ion scene in Malaysia has be­come so for­ward that fa­mous la­bels are sought-af­ter by cus­tomers through­out the year.

As Mayasilk has of­fices in China and In­dia, it is able to take spe­cial or­ders for spe­cific fab­rics and em­broi­deries for whole­salers.

Mayasilk comes up with new de­signs ev­ery year to meet the de­mand dur­ing the high sea­son such as Hari Raya. Stocks are or­dered six months ahead as the de­mand for fab­rics will start early from man­u­fac­tur­ers and whole­salers for fab­rics for the pro­duc­tion of baju ku­rung and baju Me­layu.

As Raya is a spe­cial oc­ca­sion, dis­cern­ing shop­pers would pre­fer cus­tom-made ensem­bles made of fine fab­rics.

Mayasilk will bring in the new trends of 2014 as early as Jan­uary to give am­ple time for cus­tomers to tai­lor their out­fits.

Fab­ric and fash­ion go hand in hand – fash­ion is needed to en­hance fab­ric and vice-versa. Mayasilk has ven­tured into the fash­ion scene by cre­at­ing its own in­house la­bel of ready-to-wear col­lec­tion and scarves. Over the years, the trend for readyto-wear cloth­ing has been in­creas­ing.

The fab­ric busi­ness, at the end of the day, is not just about re­tail­ing – it’s also about con­cep­tu­al­is­ing fab­ric to cater for varied life­styles and Mayasilk has ad­mirably achieved this with fab­rics that now can be seen on many lo­cal fash­ion events such as Malaysian Fash­ion Week, KL Fash­ion Week and re­cently, the Bu­mi­put­era De­sign­ers As­so­ci­a­tion SHOWS.

Mayasilk has in­tro­duced the new SS14 col­lec­tion of fab­rics and laces in all its stores.

For de­tails, look out for the ad­ver­tise­ment in this StarSpe­cial.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.