Ger­man beauty

Claudia Schif­fer to star in Opel ads in europe.

The Star Malaysia - Star2 - - CLOVE -

THE Ger­man car maker has en­listed Claudia Schif­fer as its lat­est brand am­bas­sador.

From Jan­uary 2014, the supermodel will be seen in TV ad­ver­tise­ments as part of Opel’s “It’s a Ger­man” cam­paign for the Opel Meriva crossover and Mokka mini­van.

The “It’s a Ger­man” TV ads will be aired across all Euro­pean coun­tries, with the no­table ex­cep­tions of Ger­many and the United King­dom.

Claudia Schif­fer will be seen high­light­ing ex­am­ples of Ger­man engineering and tech­nol­ogy, in­clud­ing the Meriva’s rear-hinged doors and the Mokka’s all-wheel drive trans­mis­sion.

Opel Chief Mar­ket­ing Of­fi­cer Tina Muller ex­plains the brand’s choice of the Ger­man supermodel: “The cam­paign puts across those mod­ern Ger­man val­ues that have also been ap­pre­ci­ated in­ter­na­tion­ally ... With Claudia Schif­fer, we were able to win a Ger­man world star who fully iden­ti­fies with the brand.”

Claudia Schif­fer has graced the cover of over 1,000 mag­a­zines dur­ing her more than 25 years as a model and fash­ion icon. – AFP Re­laxnews

claudia Schif­fer has been ap­pointed Opel’s brand am­bas­sador and will ap­pear in the Ger­man car maker’s ‘It’s a Ger­man’ cam­paign for the Opel meriva crossover and mokka mini-van.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.