On a global scale

Pit­bull hopes to unite peo­ple with World Cup song.

The Star Malaysia - Star2 - - MUSIC - By MIMI WHITEFIELD Nos So­mos Um We Are One (Ole

co-chief ex­ec­u­tive of En­de­mol North Amer­ica.

Pit­bull sees par­al­lels be­tween his mu­sic and foot­ball, said pub­li­cist Tom Muzquiz.

“He re­lates his mu­sic to foot­ball be­cause it’s global,” Muzquiz said in an e-mail.

When the song se­lec­tion was an­nounced by Fifa and Sony, Pit­bull posted this mes­sage on his Face­book page: “It’s of­fi­cial. ... Jen­nifer Lopez, Claudia Leitte and me are bring­ing the world to­gether with the of­fi­cial song for Fifa 2014. Lets make his­tory.”

“I truly be­lieve that this great game and the power of mu­sic will help unify us, be­cause we are best when we are one,” Pit­bull said in a state­ment.

Both Pit­bull, dressed in white from head to toe, and Leitte were on hand at Rio de Janeiro’s Mara­cana Sta­dium for the an­nounce­ment and posed with foot­balls for the cam­eras. Lopez, who has col­lab­o­rated mu­si­cally with Pit­bull in the past, was a noshow.

“I love shar­ing my cul­ture and coun­try with peo­ple through mu­sic,” said Leitte in a state­ment.

“The Fifa World Cup is one of the big­gest events on the planet and I look for­ward to danc­ing samba with Pit­bull and Jen­nifer Lopez in Brazil – we are one,” said the singer, who re­ceived a Grammy nom­i­na­tion for her sec­ond al­bum As Mas­caras.

Dur­ing the 2010 World Cup in South Africa, Shakira rocked au­di­ences with the of­fi­cial song Waka Waka (This Time For Africa). The Waka Waka video has racked up more than 600 mil­lion views on YouTube. – The Mi­ami Her­ald/McClatchy-Tri­bune In­for­ma­tion Ser­vices

Foot­ball fever: brazil­ian singer Claudia Leitte and Pit­bull will per­form with Jen­nifer Lopez (not pic­tured) the of­fi­cial song for the 2014 World Cup.

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