On a global scale
Pitbull hopes to unite people with World Cup song.
co-chief executive of Endemol North America.
Pitbull sees parallels between his music and football, said publicist Tom Muzquiz.
“He relates his music to football because it’s global,” Muzquiz said in an e-mail.
When the song selection was announced by Fifa and Sony, Pitbull posted this message on his Facebook page: “It’s official. ... Jennifer Lopez, Claudia Leitte and me are bringing the world together with the official song for Fifa 2014. Lets make history.”
“I truly believe that this great game and the power of music will help unify us, because we are best when we are one,” Pitbull said in a statement.
Both Pitbull, dressed in white from head to toe, and Leitte were on hand at Rio de Janeiro’s Maracana Stadium for the announcement and posed with footballs for the cameras. Lopez, who has collaborated musically with Pitbull in the past, was a noshow.
“I love sharing my culture and country with people through music,” said Leitte in a statement.
“The Fifa World Cup is one of the biggest events on the planet and I look forward to dancing samba with Pitbull and Jennifer Lopez in Brazil – we are one,” said the singer, who received a Grammy nomination for her second album As Mascaras.
During the 2010 World Cup in South Africa, Shakira rocked audiences with the official song Waka Waka (This Time For Africa). The Waka Waka video has racked up more than 600 million views on YouTube. – The Miami Herald/McClatchy-Tribune Information Services
Football fever: brazilian singer Claudia Leitte and Pitbull will perform with Jennifer Lopez (not pictured) the official song for the 2014 World Cup.