London’s tourism website in Chinese
IN an effort to boost the number of tourists, students and investments from the second largest economy in the world, London has created a Chinese-language website to promote the city.
The site targets prospective tourists and students with information including profiles of London universities, a first-time visitor’s guide with suggested itineraries, practical travel advice, a virtual tour of the city and personal support via Sina Weibo, the Chinese version of Twitter.
Tourism offices the world over are clamouring over a slice of the Chinese tourist market — and for good reason.
Earlier last year, a report out of the United Nations found that Chinese travellers are the world’s biggest tourism spenders, splashing out US$102bil (RM341.34bil) on trips abroad last year.
After China, travellers from Germany and the United States spent the most on trips abroad, spending around US$84bil (RM281.11bil) per group in 2012.
China is London’s No.1 market for international students. Last year, the city hosted a record 15,000 Chinese students. And while traditionally the most popular field of study has been business and commerce, a growing number of students from China are enrolling in creative arts and design — 35% in 2012.
Similarly, the city experienced a record year for attracting Chinese visitors, playing host to 104,000 tourists in 2012 (up 28% from 2011) who pumped £104 mil (RM571.72mil) into the local economy. — AFP Relaxnews
Visit the website at http://london.cn
a screenshot of the Chinese language London website.