Lon­don’s tourism web­site in Chi­nese

The Star Malaysia - Star2 - - TRAVEL -

IN an ef­fort to boost the num­ber of tourists, stu­dents and in­vest­ments from the sec­ond largest econ­omy in the world, Lon­don has cre­ated a Chi­nese-lan­guage web­site to pro­mote the city.

The site tar­gets prospec­tive tourists and stu­dents with in­for­ma­tion in­clud­ing profiles of Lon­don uni­ver­si­ties, a first-time vis­i­tor’s guide with sug­gested itin­er­ar­ies, prac­ti­cal travel ad­vice, a vir­tual tour of the city and per­sonal sup­port via Sina Weibo, the Chi­nese ver­sion of Twit­ter.

Tourism of­fices the world over are clam­our­ing over a slice of the Chi­nese tourist mar­ket — and for good rea­son.

Ear­lier last year, a re­port out of the United Na­tions found that Chi­nese trav­ellers are the world’s big­gest tourism spenders, splash­ing out US$102bil (RM341.34bil) on trips abroad last year.

Af­ter China, trav­ellers from Ger­many and the United States spent the most on trips abroad, spend­ing around US$84bil (RM281.11bil) per group in 2012.

China is Lon­don’s No.1 mar­ket for in­ter­na­tional stu­dents. Last year, the city hosted a record 15,000 Chi­nese stu­dents. And while tra­di­tion­ally the most pop­u­lar field of study has been busi­ness and com­merce, a grow­ing num­ber of stu­dents from China are en­rolling in cre­ative arts and de­sign — 35% in 2012.

Sim­i­larly, the city ex­pe­ri­enced a record year for at­tract­ing Chi­nese vis­i­tors, play­ing host to 104,000 tourists in 2012 (up 28% from 2011) who pumped £104 mil (RM571.72mil) into the lo­cal econ­omy. — AFP Re­laxnews

Visit the web­site at http://lon­don.cn

a screen­shot of the Chi­nese lan­guage Lon­don web­site.

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