How so­cial me­dia im­pacts the world

The Star Malaysia - Star2 - - EDUCATION GUIDE -

tHE way so­cial me­dia is chang­ing com­mu­ni­ca­tion in mod­ern so­ci­ety is noth­ing short of rev­o­lu­tion­ary. Busi­ness lead­ers of the fu­ture will need to be com­fort­able with this com­mu­ni­ca­tion tool and un­der­stand how it can im­pact ev­ery as­pect of their busi­ness.

“It in­volves in­ter­nal com­mu­ni­ca­tions to reach­ing out to sup­pli­ers, share­hold­ers, stake­hold­ers and cus­tomers,” said Aus­tralia’s Univer­sity of Wol­lon­gong (UOW) as­so­ciate pro­fes­sor Gary No­ble.

Prof No­ble, who is also as­so­ciate in­ter­na­tional dean in UOW’s Fac­ulty of Busi­ness, was speak­ing at INTI’s “Meet the Ex­pert” se­ries.

The pro­gramme in­vites in­ter­na­tional guest speak­ers to share their knowl­edge and ex­pe­ri­ence in the busi­ness world with INTI stu­dents in Kuala Lumpur.

Prof No­bel has ex­ten­sive ex­pe­ri­ence in ad­ver­tis­ing and mar­ket­ing prior to en­ter­ing academia.

The se­ries is one of the many INTI ini­tia­tives to pro­vide ed­u­ca­tion that em­pow­ers stu­dents – equip­ping them with knowl­edge and abil­i­ties to meet the chal­lenges of the global workplace.

“Malaysia is ranked 17th in the world in terms of Face­book users. That gives you a glimpse of what the pen­e­tra­tion of so­cial me­dia is within Malaysia.

“No com­pany, big or small, can ig­nore the im­por­tance of so­cial me­dia and that is the main rea­son why un­der­stand­ing and work­ing with them is so im­por­tant,” said Prof No­ble, who widely pub­lishes in leading mar­ket­ing and man­age­ment jour­nals and au­thor of sev­eral books on in­ter­na­tional mar­ket­ing.

Based on the feed­back that he re­ceived af­ter his “So­cial Me­dia and Ad­ver­tis­ing: Revo­lu­tion or Fad?” pre­sen­ta­tion as well as ques­tions raised dur­ing his talk, he be­lieved that many of those in the au­di­ence were fa­mil­iar with so­cial me­dia but were prob­a­bly think­ing “how can I make this work for my busi­ness?”

“This is good as they re­alise that in ad­di­tion to the need to un­der­stand and make so­cial me­dia a main­stream func­tion in an or­gan­i­sa­tion, they have to im­ple­ment an ef­fec­tive so­cial me­dia strat­egy to boost the chances of suc­cess,” he said.

In the “Meet the Ex­perts” se­ries, the main ob­jec­tive is ex­pos­ing stu­dents to the lat­est thoughts on is­sues and topics fac­ing large and small businesses world­wide.

The se­ries com­ple­ments the Univer­sity of Wol­lon­gong-Syd­ney Busi­ness School’s (UOWSBS) MBA, which is of­fered at INTI’s new Me­nara KH cam­pus in Jalan Sul­tan Ismail, Kuala Lumpur.

It is de­signed to de­velop stu­dents’ core com­pe­ten­cies, from strate­gic anal­y­sis and de­ci­sion-mak­ing to an ap­pre­ci­a­tion of global busi­ness chal­lenges, com­ple­mented by people, fi­nan­cial, mar­ket­ing and sys­tem anal­y­sis skills.

It com­prises 11 core units, one elec­tive and six mas­ter classes, fo­cus­ing on con­tem­po­rary

No com­pany, big or small, can ig­nore the im­por­tance of so­cial me­dia.

Aus­tralian, Asian and global is­sues via topics on Lead­er­ship, En­trepreneur­ship, Busi­ness Risk, Adapt­ing to Change, Cor­po­rate So­cial Re­spon­si­bil­ity and Sus­tain­abil­ity.

Half the pro­gramme mod­ules are taught by UOW-SBS’ own MBA pro­fes­sors and lec­tur­ers from abroad.

The grad­u­ate fac­ulty of the UOW-SBS is com­mit­ted to ex­cel­lence in teach­ing and re­search. It has built a strong re­search fo­cus with di­verse in­ter­ests across busi­ness-re­lated dis­ci­plines.

The pro­gramme is sup­ported by a wealth of on­line tools and multimedia con­tent. It even uses Black­board’s learn­ing sys­tem, which en­ables stu­dents to ac­cess course ma­te­rial, lec­ture notes, as­sign­ments and tu­to­ri­als on­line and to cor­re­spond one-to-one with in­struc­tors.

Among the most in­no­va­tive on­line learn­ing ac­tiv­i­ties is sim­u­la­tion, whereby stu­dents are ex­posed to real-world sit­u­a­tions.

It al­lows stu­dents to work with em­ploy­ers on real busi­ness is­sues and so­lu­tions to gain ex­pe­ri­ence and readi­ness for global em­ploy­a­bil­ity.

For more in­for­ma­tion, call 03-2052 2888 or log on to

Prof No­ble shar­ing his ex­per­tise in so­cial me­dia with INTI stu­dents in Kuala Lumpur.

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