Stu­dents get spe­cial boost

The Star Malaysia - Star2 - - EDUCATION GUIDE -

KDU Univer­sity Col­lege’s re­cently in­tro­duced E3-Boost­ers ini­tia­tive, which em­pha­sises English Pro­fi­ciency, EQ De­vel­op­ment and En­trepreneur­ship, has got­ten off to a great start.

When asked to share their thoughts on this new ini­tia­tive, stu­dents from var­i­ous cour­ses agreed that the E3-Boost­ers have many ben­e­fits that will help en­hance their em­ploy­a­bil­ity.

Di­ploma in Mass Com­mu­ni­ca­tion stu­dent Kong Shan Shan was among those who lauded KDU Univer­sity Col­lege’s move.

“I un­der­stand the E3-Boost­ers’ im­por­tance in pro­vid­ing me with a holis­tic ed­u­ca­tion ex­pe­ri­ence,” she said.

Geneiva Pil­lai, who is tak­ing up a culi­nary arts course, felt that her ca­reer prospects will be a lot brighter, thanks to the E3-Boost­ers.

“I am cer­tain that the E3-Boost­ers will give me the right set of skills to not just func­tion com­pe­tently, but ex­cel in my fu­ture ca­reer,” she said.

Matthew Chiam, an­other culi­nary arts stu­dent, was even more con­fi­dent of his ed­u­ca­tion in­sti­tu­tion and its ini­tia­tive.

“KDU Univer­sity Col­lege is al­ready renowned in the culi­nary arts field and it pro­duces a lot of out­stand­ing stu­dents. With el­e­ments of the E3-Boost­ers be­ing in­tro­duced into my pro­gramme, I’m cer­tain that I will be able to se­cure a great job,” he said.

KDU Univer­sity Col­lege launched the E3Boost­ers ini­tia­tive late last year in re­sponse to the find­ings re­ported in the Na­tional Grad­u­ate Em­ploy­a­bil­ity Sur­vey 2012-2017 on the short­com­ings of fresh grad­u­ates as ex­pe­ri­enced by em­ploy­ers.

Ac­cord­ing to the sur­vey, al­most 60% of em­ploy­ers have is­sues with grad­u­ates’ poor com­mand of English; 40% have the opin­ion that they have poor char­ac­ter, at­ti­tude and per­son­al­ity, which are re­lated to emo­tional in­tel­li­gence; and 25% have is­sues with their prob­lem-solv­ing skills, which shows a lack of en­ter­pris­ing spirit in them.

Each of the three E3-Boost­ers com­po­nents is widely in­cor­po­rated into the cur­ric­ula of KDU Univer­sity Col­lege’s aca­demic pro­grammes and all its stu­dents are ex­posed to them. They are:

> English Pro­fi­ciency – Mas­tery of English is no longer an op­tion in to­day’s global en­vi­ron­ment. Stu­dents can im­prove their English pro­fi­ciency at KDU Univer­sity Col­lege and land their dream job.

> EQ De­vel­op­ment – Be­ing book smart is not enough. Emo­tional in­tel­li­gence is es­sen­tial. KDU Univer­sity Col­lege will help stu­dents raise their EQ to com­ple­ment their IQ.

> En­trepreneur­ship – KDU Univer­sity Col­lege will bring out the spirit of en­trepreneur­ship in stu­dents. This will help them stand out and be dar­ing, in­no­va­tive and adapt­able.

At present, the higher learn­ing in­sti­tu­tion en­joys a re­mark­able stu­dent em­ploy­a­bil­ity rate of 95%.

Once the ef­fects of the E3-Boost­ers come into play, the fig­ures are ex­pected to be more im­pres­sive.

In line with KDU Univer­sity Col­lege’s mis­sion of “Driv­ing Dreams”, it is giv­ing out RM6mil worth of scholarships to prospec­tive and ex­ist­ing stu­dents who are high achiev­ers.

With the E3-Boost­ers, KDU Univer­sity Col­lege stu­dents would not have to set­tle for just any ed­u­ca­tion. They can grad­u­ate with a spe­cial set of skills em­ploy­ers will need.

For de­tails of the E3-Boost­ers, call 03-7953 6688, e-mail or log on to

(From left) Kong, Chiam and Geneiva be­lieve that E3-Boost­ers will give them an ex­tra ad­van­tage.

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