Revving up for suc­cess

The Star Malaysia - Star2 - - STAR SPECIAL -

PERUSA­HAAN Oto­mo­bil Na­sional Sdn Bhd (Pro­ton) made the na­tion proud when it rolled out the first ever car fully pro­duced in Malaysia back in 1985. That was touted as the na­tional car and has since been mak­ing waves by re­ceiv­ing ac­co­lades and awards from around the world.

In­cor­po­rated in 1983, the com­pany has a sub­stan­tial cap­i­tal in­vest­ment and de­vel­oped a cor­po­rate phi­los­o­phy that suc­cess can be achieved by hav­ing “the right car for the right mar­ket, at the right price and the right time”.

Busi­ness ac­tiv­i­ties

Pro­ton’s busi­ness ac­tiv­i­ties span through­out the whole au­to­mo­tive value chain, en­com­pass­ing ve­hi­cle en­gi­neer­ing, re­search and de­vel­op­ment, man­u­fac­tur­ing, dis­tri­bu­tion, sales, af­ter-sales ser­vices as well as fi­nanc­ing.

It cur­rently has man­u­fac­tur­ing plants in Shah Alam and Tan­jung Malim and a com­po­nents plant in Glen­marie, Se­lan­gor.

Ob­jec­tives

Pro­ton’s ob­jec­tives in­cluded es­tab­lish­ing a re­search and de­vel­op­ment di­vi­sion with world-class man­u­fac­tur­ing and pro­duc­tion stan­dards, de­sign ca­pa­bil­i­ties and pres­ence in the global mar­ket.

The con­tin­u­ous process of im­prove­ment and global com­pet­i­tive­ness has pro­duced one of the largest pools of trained and tal­ented en­gi­neers in Malaysia – many in di­verse and highly spe­cialised ar­eas, which in­clude au­to­mo­tive, ma­te­ri­als and de­sign en­gi­neer­ing.

Us­ing the re­sources, tech­nol­ogy, in­no­va­tions, man­power and de­sign ca­pa­bil­i­ties which in­clude the ex­per­tise of Pro­ton’s wholly owned sub­sidiary Lo­tus En­gi­neer­ing UK, one of the world’s leading au­to­mo­tive en­gi­neer­ing con­sul­tancy com­pa­nies, has pro­vided Pro­ton with an in­valu­able re­source which has helped place the na­tional car com­pany at the fore­front of the au­to­mo­tive in­dus­try.

Pro­ton is build­ing on ex­ist­ing ef­forts to en­hance ef­fi­ciency, grow its in­ter­na­tional busi­ness, sharpen core com­pe­ten­cies and be more cus­tomer-driven.

It is on the look­out for pas­sion­ate, ded­i­cated and in­no­va­tive tal­ents with the right at­ti­tude to sup­port their as­pi­ra­tions and to­gether push­ing bound­aries to achieve greater suc­cess.

For more in­for­ma­tion on Pro­ton, look out for the advertisement in this StarSpe­cial.

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