Is­land es­cape

The Star Malaysia - Star2 - - STYLE -

WA­TER, touted as “blue gold”, was con­sid­ered the ul­ti­mate lux­ury by an­cient Greeks and Ro­mans. It is also one of the im­por­tant el­e­ments for Bul­gari – with its GreekRo­man roots – when it comes to Aqua Amara, its fra­grance based on the no­bil­ity of wa­ter.

Hence, to launch the men’s scent on a re­gional scale, the Ital­ian lux­ury house picked Bali, the is­land of gods. The In­done­sian is­land – blessed with lush veg­e­ta­tion and nat­u­ral wa­ter sources rich in min­eral – proved to be the per­fect lo­cale.

Me­dia mem­bers from all over Asia were flown to Bali early this year. From a tonic spa ses­sion to a mas­sage, as well as sun­set cock­tails and a na­ture trail hike, they were able to ex­pe­ri­ence the rich­ness of wa­ter and na­ture, their health ben­e­fits as well as as­so­ci­a­tion with Aqua Amara.

They were also shown a video clip de­tail­ing the mak­ings of |Aqua Amara. This in­cluded a be­hindthe-scenes look at its cam­paign, fea­tur­ing Span­ish model Jon Kor­ta­jarena.

Presently one of fash­ion’s big­gest names, Kor­ta­jarena, 28 (who had a sup­port­ing role in Tom Ford’s A Sin­gle Man) was pho­tographed on the beach in Capri by Mario Sor­renti.

Ac­cord­ing to Caval­lier, Aqua Amara means “bit­ter wa­ter”.

“This no­tion of bit­ter­ness is strongly an­chored in the his­tory of Italy, es­pe­cially its cui­sine, in which there is al­ways a lit­tle bit­ter­ness in the sweet. This is the cen­tral ac­cord in the cre­ation of the fra­grance,” says Caval­lier.

The Si­cil­ian Man­darin, which is cen­tral to Aqua Amara, ex­presses dif­fer­ent char­ac­ter­is­tics through­out the life of the fra­grance: vi­brant and dy­namic at the top, flo­ral in the mid­dle and fruity at the base.

“I re­worked the raw essence of the man­darin to re-es­tab­lish the bal­ance be­tween fruiti­ness and bit­ter­ness. Only the no­blest, rich­est and most faceted essence was re­served,” en­thuses Caval­lier.

As a con­trast to the slightly sweeter man­darin essence, neroli is used.

“This essence is ex­tremely in­ter­est­ing be­cause it has a fresh, flo­ral, or­ange tree as­pect. Gen­tle, of course, but what is in­ter­est­ing is that it has a faintly bit­ter spike.”

In­done­sian patchouli is also a piv­otal in­gre­di­ent.

“To give Aqua Amara a dif­fer­ent, com­ple­men­tary sig­na­ture, I cre­ated an essence of patchouli ob­tained through frac­tion­ing,” ex­plains Caval­lier.

“For the first time in per­fumery, we were able to iso­late patchoulol (the ol­fac­tive prin­ci­ple of patchouli) and were able to use it in the fra­grance. Patchoulol is ex­tremely perfumed, woody and el­e­gant. It gives Aqua Amara its sig­na­ture, one that is gen­tle, yet strong and woody – a tran­quil strength on your skin.”

Last but cer­tainly not least, Caval­lier in­cor­po­rated olibanum.

“I wanted a heart note of in­cense with a slight smok­i­ness that is not nor­mally char­ac­ter­is­tic of olibanum and I wanted this fresh ef­fect, a pro­longed alde­hyde note last­ing un­til the dry-down that would give Aqua Amara its min­eral char­ac­ter.

“The plea­sur­able­ness of fresh­ness al­lied with min­eral in­gre­di­ents, and notes of wood and olibanum ex­press the rich­ness of the Ro­man world so pre­cious to Bul­gari,” con­cludes Caval­lier.

Bul­gari’s Aqua Amara EDT is priced at RM256 (50ml) and RM345 (100ml) and will be avail­able at ma­jor depart­ment stores next month.

Span­ish model Jon Kor­ta­jarena was pho­tographed at the beach in Capri for bul­gari’s aqua amara cam­paign.

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