Pledge to live well

Nes­tle em­barks on a cam­paign to en­cour­age Malaysians to lead a healthy life­style.

The Star Malaysia - Star2 - - LIVING - By SHEELA CHAN­DRAN star2@thes­tar.com.my

EV­ERY­ONE knows that main­tain­ing a well bal­anced diet and keep­ing fit are fun­da­men­tal to good health and longevity. Be­sides pre­vent­ing heart dis­eases, di­a­betes and in­fec­tions, be­ing ac­tive also helps pre­serve healthy bones and pro­mote psy­cho­log­i­cal well-be­ing. How­ever, hav­ing the knowl­edge and trans­lat­ing it into ac­tion is chal­leng­ing for many of us, es­pe­cially those who lead hec­tic lives.

But with sta­tis­tics show­ing that Malaysians have the high­est num­ber of obese people and di­a­bet­ics in South-East Asia, it is high time we take a more proac­tive ap­proach to healthy liv­ing, be it chang­ing our di­ets or tak­ing the time to ex­er­cise.

Nes­tle Malaysia is tak­ing the lead in ad­vo­cat­ing for a healthy life­style with the launch of its Nes­tle Le­bih Ke­baikan, Le­bih Ni­lai (Nes­tle More Good­ness, More Value) cam­paign. It aims to en­cour­age one mil­lion Malaysians to pledge their com­mit­ment to start­ing and main­tain­ing a healthy life­style.

“Nes­tle Malaysia is un­der­tak­ing a dar­ing chal­lenge to en­cour­age at least one mil­lion people to pledge to stay healthy. We want to en­cour­age Malaysians to com­mit to live healthily through pos­i­tive eat­ing habits.

“Equally im­por­tant is to re­mind con­sumers that they can get the re­quired nu­tri­ents through the day with af­ford­able Nes­tle brands. Malaysians are known for their ‘Malaysia Boleh’ at­ti­tude and we aim to get as much sup­port from the pub­lic to­wards the cam­paign,” said Nes­tle Malaysia and Sin­ga­pore re­gion head Alois Hof­bauer.

The cam­paign is Nes­tle Malaysia’s big­gest pro­mo­tional ac­tiv­ity to sup­port healthy liv­ing, he said. Be­sides cre­at­ing aware­ness on the im­por­tance of healthy liv­ing, Hof­bauer hopes the cam­paign will en­lighten Malaysians on the im­por­tance of nu­tri­tion.

Es­sen­tially, the cam­paign aims to demon­strate that eat­ing healthily should be plea­sur­able and af­ford­able for fam­i­lies.

The six-week cam­paign – which runs from March 1 to April 15 – was launched by Women, Fam­ily and Com­mu­nity De­vel­op­ment Min­is­ter Datuk Seri Ro­hani Ab­dul Karim yes­ter­day in Petaling Jaya.

The pub­lic can reg­is­ter their pledge by vis­it­ing Nes­tle’s web­site or at any of the in­ter­ac­tive road­shows at hy­per­mar­kets and su­per­mar­kets through­out the coun­try.

Nes­tle will then pro­vide them with in­for­ma­tion that pro­motes pos­i­tive nu­tri­tion, health and well­ness val­ues.

Dur­ing the cam­paign, con­sumers will re­ceive up­dates on pro­mo­tional of­fers, health rec­om­men­da­tions, ex­er­cise tips and recipes through var­i­ous so­cial me­dia net­work­ing sites.

“In the morn­ing, you will re­ceive a mes­sage from Nes­tle Malaysia, en­cour­ag­ing you to ex­er­cise while shar­ing tips on ways to stay fit. We hope to build a huge net­work­ing com­mu­nity where people can ex­change in­for­ma­tion on ways to lead a healthy life­style, rang­ing from eat­ing habits, to smart ex­er­cis­ing to re­source­ful cook­ing tips.

“With food and nu­tri­tion as the core of our busi­ness, we en­cour­age par­ents to sign up in the cam­paign. Hope­fully, they can also mo­ti­vate their chil­dren to stay ac­tive too,” added Hof­bauer.

At the same time, the com­pany will also con­trib­ute to var­i­ous char­ity homes it sup­ports.

More af­ford­able

With ris­ing costs, Nes­tle is also com­mit­ted to mak­ing food items more af­ford­able for con­sumers. From March 1, con­sumers can look out for price de­duc­tions, pre­mium gifts and value-for-money of­fer­ings for Nes­tle sig­na­ture items such Milo, Nescafe, and Maggi Mee in­stant noo­dles.

“While Malaysians are gen­er­ally aware of the ben­e­fits of keep­ing a bal­anced and healthy diet, the in­creas­ing cost of liv­ing poses chal­lenges to main­tain­ing this, es­pe­cially for moth­ers who tra­di­tion­ally look af­ter the health and well-be­ing of the en­tire fam­ily.

“There has been a lot of talk on the price in­crease of prod­ucts and we want to help ease con­sumers’ bur­den. With the price de­crease, con­sumers can still en­joy nu­tri­tious prod­ucts at great prices,” said Hof­bauer.

Nes­tle’s lat­est cam­paign is in line with its cor­po­rate so­cial com­mit­ment to reach out to the com­mu­nity, es­pe­cially in ar­eas con­cern­ing healthy eat­ing.

Its Healthy Kids Pro­gramme ini­tia­tive aims to raise aware­ness on nu­tri­tion, health and well­ness and pro­mote phys­i­cal ac­tiv­ity among school-go­ing chil­dren be­tween seven and 12 years old.

There’s also the Pro­gram Cara Hidup Si­hat (Healthy Life­style Pro­gramme), a three-year col­lab­o­ra­tion (2012-2014) with the Min­istry of Ed­u­ca­tion and Univer­siti Putra Malaysia to en­hance the knowl­edge and prac­tice of a healthy life­style to stu­dents at board­ing schools.

Last year, Nes­tle ini­ti­ated the Milo Break­fast Move­ment, a na­tion­wide cam­paign to em­pha­sise the im­por­tance of hav­ing break­fast.

To en­sure Nes­tle walks the talk con­cern­ing nu­tri­tion, the com­pany in­vests over RM6­bil on re­search an­nu­ally.

“Food is a ma­jor in­gre­di­ent in a healthy life. You are what you eat and the im­pact of bad diet can re­sult in med­i­cal con­cerns such as obe­sity, di­a­betes and high blood pres­sure.

“Con­sid­er­ing this, Nes­tle has made a huge pledge to lessen the su­gar and salt con­tent in our prod­ucts to en­sure con­sumers en­joy a higher qual­ity of life. We are con­stantly im­prov­ing our prod­ucts to cater to con­sumers’ needs,” said Hof­bauer, adding Nes­tle Malaysia re­cently launched new prod­uct of­fer­ings like Ice Krim Goreng (Fried Ice Cream) and Nescafe Dolce Gusto cof­fee ma­chine.

Be­sides nu­tri­tion, Nes­tle takes pride in other com­mu­nity ini­tia­tives, such as its in­volve­ment in the WWF Malaysia project for con­ser­va­tion of the Setiu Wet­lands in Tereng­ganu which aims to em­power the lo­cal com­mu­nity with skills to par­tic­i­pate in sus­tain­able de­vel­op­ment ac­tiv­i­ties.

In 2012, the com­pany launched Paddy Club to help farm­ers in Kedah through a rice-grow­ing sus­tain­abil­ity pro­gramme that uses en­vi­ron­men­tally friendly ap­proaches to man­u­fac­ture in­fant ce­re­als.

Be­sides aim­ing to pro­vide additional in­come to padi farm­ers, the pro­gramme also brings about en­vi­ron­men­tal ben­e­fits through more ef­fi­cient wa­ter us­age and re­duc­tion of green­house gas emis­sion.

Nes­tle Le­bih Ke­baikan, Le­bih Ni­lai pro­mo­tion runs from March 1 till April 15.

For more de­tails, visit www.nes­tle.com.my/ Pro­mosiLe­bih or call 1-800-88-3433 (week­days, 10am-5pm).

Last year, nes­tle ini­ti­ated the Milo­break­fastMove­ment, a na­tion­wide cam­paign to em­pha­sise the im­por­tance of hav­ing break­fast and keep­ing ac­tive.

eat­ing well-bal­anced nu­tri­tious meals is one of the tenets of healthy liv­ing.

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