Grand Prix design award for Kia’s Peter Schreyer
KIA Motors chief design officer Peter Schreyer recently received the 2014 “Grand Prix” design award at the 29th Festival Automobile International in Paris.
The Festival’s 15-member 2014 jury of award judges included senior designers and top executives from major companies Dassault Systems, Louis Vuitton, Eurosport, Le Point, AD and Ross. “This award acknowledges outstanding design work in an
context,” said 2014 awards jury president Jean-Michel Wilmotte. He pointed out that in the last seven years, Schreyer had
styling studios in Korea, America and Europe, and succeeded in transforming Kia’s design and making it desirable.
“The remarkable evolution of product design at the South automotive giant is linked to Schreyer’s commitment and knowhow, which makes him one of the few well-known protagonists contemporary automotive design,” added Wilmotte in his speech during a special gala dinner held on the eve of the Festival.
Kia displayed the Provo concept car (first shown at the Geneva Show in 2013) at a special five-day “2014 Concept Cars” exhibition at the Hotel National des Invalides, following the awards evening.