Grand Prix de­sign award for Kia’s Peter Schreyer

The Star Malaysia - Star2 - - KIA BUZZ -

KIA Mo­tors chief de­sign of­fi­cer Peter Schreyer re­cently re­ceived the 2014 “Grand Prix” de­sign award at the 29th Fes­ti­val Au­to­mo­bile In­ter­na­tional in Paris.

The Fes­ti­val’s 15-mem­ber 2014 jury of award judges in­cluded se­nior de­sign­ers and top ex­ec­u­tives from ma­jor com­pa­nies Das­sault Sys­tems, Louis Vuit­ton, Eurosport, Le Point, AD and Ross. “This award ac­knowl­edges out­stand­ing de­sign work in an

con­text,” said 2014 awards jury pres­i­dent Jean-Michel Wil­motte. He pointed out that in the last seven years, Schreyer had

styling stu­dios in Korea, Amer­ica and Europe, and suc­ceeded in trans­form­ing Kia’s de­sign and mak­ing it de­sir­able.

“The re­mark­able evo­lu­tion of prod­uct de­sign at the South au­to­mo­tive gi­ant is linked to Schreyer’s com­mit­ment and knowhow, which makes him one of the few well-known pro­tag­o­nists con­tem­po­rary au­to­mo­tive de­sign,” added Wil­motte in his speech dur­ing a spe­cial gala din­ner held on the eve of the Fes­ti­val.

Kia dis­played the Provo con­cept car (first shown at the Geneva Show in 2013) at a spe­cial five-day “2014 Con­cept Cars” ex­hi­bi­tion at the Ho­tel Na­tional des In­valides, fol­low­ing the awards evening.

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