Record sales for Kia Mo­tors Amer­ica

The Star Malaysia - Star2 - - KIA BUZZ -

KIA Mo­tors Amer­ica (KMA) has recorded Jan­uary sales of 37,011 ve­hi­cles, driven by the United States­built Op­tima mid-size sedan and the to­tally trans­formed Soul.

Af­ter de­liv­er­ing seven new or sig­nif­i­cantly re­designed ve­hi­cles in 2013, the brand’s ag­gres­sive new prod­uct cadence continues this year as part of a long-term strat­egy to con­cen­trate on qual­ity, strengthen the brand and el­e­vate the own­er­ship ex­pe­ri­ence.

The sched­uled ar­rival of the new K900 rear-wheel-drive flag­ship sedan in the next few months sym­bol­ises how far Kia has come over the last two decades.

The multi-plat­form mar­ket­ing cam­paign for the K900 show­cases the lux­ury sedan as some­thing mod­ern and dif­fer­ent for the grow­ing num­ber of people who don’t want to be con­fined by the tra­di­tional def­i­ni­tions of lux­ury.

Kia’s first-ever elec­tric ve­hi­cle – the Soul EV – and new Se­dona mini­van will also go on sale in the United States this year.

to the 2015 Kia Soul elec­tric ve­hi­cle dur­ing the me­dia pre­view for the Chicago Auto Show at McCormick Place.

The Op­tima mid-size sedan helped to drive Kia Mo­tors Amer­ica (KMA) to a record Jan­uary 2014 sales of 37,011 ve­hi­cles.

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