Sis­ters are do­ing it for them­selves

Te­gan and Sara em­brace risk to bol­ster their fan base.

The Star Malaysia - Star2 - - SHOWBIZ -

THere are the Te­gan and Sara fans who have been lis­ten­ing to the cana­dian twins since they de­buted with a folksy sound in 1999.

And then there are those who be­came fans in the last year or two thanks to Te­gan and Sara’s ra­dio-friendly dance hit Closer and their catchy theme song with The Lonely is­land for The Lego Movie, Ev­ery­thing Is Awe­some.

Te­gan and Sara Quin don’t mind the new­com­ers. Most artistes wouldn’t. But those long time fans who were drawn to the band’s in­die ap­peal?

Well, you can guess how some of them took the slight change in di­rec­tion and fan base.

“When the first sin­gle came out, the die-hards on­line were like, ‘Why did you do this, blah, blah, blah?’” Te­gan said by the phone re­cently.

“People are go­ing to com­plain. it doesn’t mat­ter what you do. You don’t want to alien­ate your au­di­ence when you make a record, but you also don’t want to bore the au­di­ence and make the same thing.

“We tried to find a bal­ance but took risks with (our lat­est al­bum) Heart­throb to in­crease the fan base. But more than any­thing, we wanted to in­spire our­selves. it’s in­ter­est­ing to see the in­crease. There are a lot more teenagers, more girls. The thing that is most ex­cit­ing is that it gives the band new life.”

That’s not to say Te­gan and Sara were strug­gling to find an au­di­ence preHeart­throb.

They re­leased six stu­dio al­bums be­fore that, and their 2004 sin­gle Walk­ing With A Ghost re­ceived ra­dio play (The White Stripes went on to cover the song on their Walk­ing With A Ghost eP a year later).

“We were re­ally happy,” Te­gan said of the band’s state of mind be­fore Heart­throb.

“it’s not like one morn­ing we said, ‘ We have to be huge rock stars.’”

Te­gan in­sists they still haven’t reached that sta­tus. She says they play for around the same num­ber of people and make about the same amount of money as they did be­fore the al­bum came out.

nev­er­mind that Heart­throb de­buted at no. 3 on the Bill­board 200, their high­est de­but to date.

Or that they recorded a song for Oreo’s Won­der­filled ad cam­paign.

in Au­gust, the sis­ters per­formed Closer with one of the big­gest acts in mu­sic to­day, Tay­lor Swift, at her Los Angeles con­cert. They’ll open for an­other world­fa­mous fe­male artiste, Katy Perry, on her Pris­matic tour later this year.

Sure, Te­gan and Sara and the Dark Horse singer don’t ex­actly share the same au­di­ence, but it wouldn’t be the first time they’ve dealt with this type of chal­lenge.

“When Paramore asked us to tour with them (in 2010), Sara was wor­ried that they were too main­stream and the au­di­ence wouldn’t like us and that what we do, our in­die (sound), wasn’t what they wanted,” Te­gan said.

“She was self-con­scious. Me, i was like, ‘Their au­di­ence loves a fe­male-fronted act. And Hay­ley (Wil­liams) is out­spo­ken. We will fit in.’ it ended up be­ing amaz­ing. it did won­ders for us.”

What sort of ef­fect will the Perry tour have on their ca­reers?

That re­mains to be seen. But if Te­gan and Sara’s pop­u­lar­ity has peaked (and it prob­a­bly hasn’t), Te­gan would still be thrilled with the run they’ve had.

“if this is it, i’d be pretty sat­is­fied,” Te­gan said.

“We’ve trav­eled all over the world and done way more than i thought we’d do. We’ve ex­ceeded our ex­pec­ta­tions. even our par­ents said, ‘ We re­ally did not think you would be this pop­u­lar.’ ” — chicago Tri­bune/Mcclatchy-Tri­bune in­for­ma­tion Ser­vices

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