Schreyer receives prestigious design award
PRESIDENT and Chief Design Officer of Kia Motors Corp and Hyundai Motor Group, Peter Schreyer, has received the prestigious Lifetime Design Achievement Award from EyesOn Design.
Schreyer was recognised at the Detroit Institute of Ophthalmology’s Vision Honoured award ceremony for his work overseeing the global design strategy of Kia Motors.
This latest award places him on a list of international vehicle designers which includes design legends such as Sergio Pininfarina, Shiro Nakamura, Walter de’Silva and Giorgetto Giugiaro.
The EyesOn Design award is significant in that previous winners of the award make up the judging panel.
Since joining Kia in 2006, Schreyer has revolutionised the brand’s styling, and, among other design characteristics of Kia’s latest models, is responsible for the signature ‘tiger-nose’ grille which identifies all current models.
Schreyer leads design strategy for both Kia and Hyundai, and oversees Kia’s three design studios in South Korea, Germany and the US.
In presenting the award, Dr Philip Hessburg, Medical Director at the Detroit Institute of Ophthalmology, said, “We, and the whole design community, are excited and proud that Peter is receiving the Lifetime Design Achievement award. In getting this award, he joins the absolute luminaries of car design.”
Schreyer said, “Throughout my professional life, I’ve had the oppor- tunity to work with a number of incredibly passionate and talented designers.
“With the appointment at Kia, I’ve had the chance to shape the brand into something altogether more stylish, distinctive, and young-at-heart, and our models reflect this attitude.”
Schreyer with the Lifetime Design Achievement Award from EyesOn. Next to him is a Kia car featuring the signature ‘tiger-nose’ grille styling.