Schreyer re­ceives pres­ti­gious de­sign award

The Star Malaysia - Star2 - - PHOTOGRAPHY -

PRES­I­DENT and Chief De­sign Of­fi­cer of Kia Mo­tors Corp and Hyundai Mo­tor Group, Peter Schreyer, has re­ceived the pres­ti­gious Life­time De­sign Achieve­ment Award from EyesOn De­sign.

Schreyer was recog­nised at the Detroit In­sti­tute of Oph­thal­mol­ogy’s Vi­sion Hon­oured award cer­e­mony for his work over­see­ing the global de­sign strat­egy of Kia Mo­tors.

This lat­est award places him on a list of in­ter­na­tional ve­hi­cle de­sign­ers which in­cludes de­sign leg­ends such as Ser­gio Pin­in­fa­rina, Shiro Naka­mura, Wal­ter de’Silva and Gior­getto Gi­u­giaro.

The EyesOn De­sign award is sig­nif­i­cant in that pre­vi­ous win­ners of the award make up the judg­ing panel.

Since join­ing Kia in 2006, Schreyer has rev­o­lu­tionised the brand’s styling, and, among other de­sign char­ac­ter­is­tics of Kia’s lat­est mod­els, is re­spon­si­ble for the sig­na­ture ‘tiger-nose’ grille which iden­ti­fies all cur­rent mod­els.

Schreyer leads de­sign strat­egy for both Kia and Hyundai, and over­sees Kia’s three de­sign stu­dios in South Korea, Ger­many and the US.

In pre­sent­ing the award, Dr Philip Hess­burg, Med­i­cal Di­rec­tor at the Detroit In­sti­tute of Oph­thal­mol­ogy, said, “We, and the whole de­sign com­mu­nity, are ex­cited and proud that Peter is re­ceiv­ing the Life­time De­sign Achieve­ment award. In get­ting this award, he joins the ab­so­lute lu­mi­nar­ies of car de­sign.”

Schreyer said, “Through­out my pro­fes­sional life, I’ve had the op­por- tu­nity to work with a num­ber of in­cred­i­bly pas­sion­ate and tal­ented de­sign­ers.

“With the ap­point­ment at Kia, I’ve had the chance to shape the brand into some­thing al­to­gether more stylish, dis­tinc­tive, and young-at-heart, and our mod­els re­flect this at­ti­tude.”

Schreyer with the Life­time De­sign Achieve­ment Award from EyesOn. Next to him is a Kia car fea­tur­ing the sig­na­ture ‘tiger-nose’ grille styling.

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