Su­per­model Adri­ana Lima takes part in foot­ball cam­paign

The Star Malaysia - Star2 - - PHOTOGRAPHY -

KIA Mo­tors Amer­ica (KMA) is har­ness­ing the en­ergy and pas­sion for the 2014 FIFA World Cup Brazil and the star power of su­per­model Adri­ana Lima – for a dual-lan­guage mar­ket­ing cam­paign ti­tled “For One Month, Let’s All be Fút­bol Fans.”

The ini­tia­tive, which in­cludes tele­vi­sion, print, dig­i­tal, so­cial, point-of-sale and ra­dio com­po­nents as well as Kia serv­ing as the pre­sent­ing spon­sor of pre­match shows on ABC and ESPN, marks the sec­ond time the brand and Lima have teamed up fol­low­ing her mem­o­rable role in 2012’s “Drive the Dream” Su­per Bowl commercial.

In “For One Month, Let’s All be Fút­bol Fans,” the 2015 Op­tima mid-size sedan and Sorento trans­port Lima to a foot­ball field, a man “cave “and a lo­cal wa­ter­ing hole to whip non-soc­cer fans and gets them ex­cited month-long World Cup.

The three 30-sec­ond cre­ated by David & Go­liath are avail­able now for view­ing Kia.com/FIFA.

Be­yond the English- Span­ish-lan­guage ver­sions the spots, additional footage con­tent is avail­able at and cam­paign ex­ten­sions el­e­ments on Face­book, In­sta­gram, Vine, Google+ Pin­ter­est.

“Soc­cer’s pop­u­lar­ity is grow­ing rapidly and Au­to­mo­tive Part­ner of Cup we have a unique to show­case two of Kia’s pop­u­lar ve­hi­cles to the pas­sion­ate and di­verse across the coun­try,” said Sprague, ex­ec­u­tive vice of sales and mar­ket­ing, KMA.

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