Supermodel Adriana Lima takes part in football campaign
KIA Motors America (KMA) is harnessing the energy and passion for the 2014 FIFA World Cup Brazil and the star power of supermodel Adriana Lima – for a dual-language marketing campaign titled “For One Month, Let’s All be Fútbol Fans.”
The initiative, which includes television, print, digital, social, point-of-sale and radio components as well as Kia serving as the presenting sponsor of prematch shows on ABC and ESPN, marks the second time the brand and Lima have teamed up following her memorable role in 2012’s “Drive the Dream” Super Bowl commercial.
In “For One Month, Let’s All be Fútbol Fans,” the 2015 Optima mid-size sedan and Sorento transport Lima to a football field, a man “cave “and a local watering hole to whip non-soccer fans and gets them excited month-long World Cup.
The three 30-second created by David & Goliath are available now for viewing Kia.com/FIFA.
Beyond the English- Spanish-language versions the spots, additional footage content is available at and campaign extensions elements on Facebook, Instagram, Vine, Google+ Pinterest.
“Soccer’s popularity is growing rapidly and Automotive Partner of Cup we have a unique to showcase two of Kia’s popular vehicles to the passionate and diverse across the country,” said Sprague, executive vice of sales and marketing, KMA.