Fleet for World Cup handed over
KIA Motors handed over a fleet of vehicles for official use during the 2014 FIFA World Cup Brazil at Arena de Sao Paulo in Sao Paulo earlier this month.
“This year’s World Cup marks Kia’s consecutive participation as a sponsor of the world’s most popular global football competition,” said Soon-Nam Lee, Vice President of the Overseas Marketing Group, Kia Motors Corp.
“We are truly delighted to continue our active involvement in the tournament, as we believe football marketing is an integral part of our vision to elevate Kia’s global brand awareness to the next level.”
As the Official Automotive Partner of FIFA, Kia is supplying official vehicles from its wide-ranging model line-up to the Organising Committee for the 2014 FIFA World Cup Brazil.
The 410-vehicle fleet to be used during the tournament includes the stylish Sportage and capacious Carnival MPV.
Meanwhile, in the lead-up to this year’s tournament, Kia provided 93 vehicles for pre-tournament preparations such as the 2014 FIFA World Cup™ Official Draw event.
A ‘Kia Roadside Assistance Team’ will also be available 24-hours a day throughout the event.
FIFA secretary-general Jérôme Valcke said: “A flawless transport operation is critical to the success of the FIFA World Cup. We are delighted to have the support of our Partner Kia Motors.”
Some of the sponsored Kia vehicles for official use.