Fleet for World Cup handed over

The Star Malaysia - Star2 - - PHOTOGRAPHY -

KIA Mo­tors handed over a fleet of ve­hi­cles for of­fi­cial use dur­ing the 2014 FIFA World Cup Brazil at Arena de Sao Paulo in Sao Paulo ear­lier this month.

“This year’s World Cup marks Kia’s con­sec­u­tive par­tic­i­pa­tion as a spon­sor of the world’s most pop­u­lar global foot­ball com­pe­ti­tion,” said Soon-Nam Lee, Vice Pres­i­dent of the Over­seas Mar­ket­ing Group, Kia Mo­tors Corp.

“We are truly de­lighted to con­tinue our ac­tive in­volve­ment in the tour­na­ment, as we be­lieve foot­ball mar­ket­ing is an in­te­gral part of our vi­sion to el­e­vate Kia’s global brand aware­ness to the next level.”

As the Of­fi­cial Au­to­mo­tive Part­ner of FIFA, Kia is sup­ply­ing of­fi­cial ve­hi­cles from its wide-rang­ing model line-up to the Or­gan­is­ing Com­mit­tee for the 2014 FIFA World Cup Brazil.

The 410-ve­hi­cle fleet to be used dur­ing the tour­na­ment in­cludes the stylish Sportage and ca­pa­cious Car­ni­val MPV.

Mean­while, in the lead-up to this year’s tour­na­ment, Kia pro­vided 93 ve­hi­cles for pre-tour­na­ment prepa­ra­tions such as the 2014 FIFA World Cup™ Of­fi­cial Draw event.

A ‘Kia Road­side As­sis­tance Team’ will also be avail­able 24-hours a day through­out the event.

FIFA sec­re­tary-gen­eral Jérôme Val­cke said: “A flaw­less trans­port oper­a­tion is crit­i­cal to the suc­cess of the FIFA World Cup. We are de­lighted to have the sup­port of our Part­ner Kia Mo­tors.”

Some of the spon­sored Kia ve­hi­cles for of­fi­cial use.

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