In full bloom

Whim­si­cal, quirky and very, very cute. What’s not to love about the Kate Spade New York Spring/ Sum­mer 2016 col­lec­tion?

The Star Malaysia - Star2 - - STYLE - By DZIREENA MA­HADZIR star2@ thes­tar. com. my

IF you love flow­ers, then you would have been ec­static at the Kate Spade New York Spring/ Sum­mer 2016 launch. Held at the High­line stu­dios in New York City last Septem­ber, it was like a flo­ral fan­tasy come to life.

And con­sid­er­ing they used 30,000 blooms, it was hard not to feel that spring was re­ally in the air though with the fall weather at that time, it kind of matched the weather. Guests were able to pick out beau­ti­ful flow­ers to make into a per­son­alised bou­quet at the cus­tom flower bar and the flo­ral theme pro­vided the per­fect back­drop to com­ple­ment the col­lec­tion.

In fact, the brand part­nered with FTD, a well- known flo­ral com­pany which has been cre­at­ing and de­liv­er­ing artist- de­signed flo­ral gifts for over a hun­dred years. The com­pany hand picked the flow­ers to match the col­lec­tion’s colour pal­ette. Talk about at­ten­tion to de­tails!

In an in­ter­view back­stage be­fore the show with pres­i­dent and chief cre­ative of­fi­cer Deborah Lloyd, she said they have strong win­ters in NYC so they’re happy when it’s spring. This means run­ning to the florist to buy flow­ers, so you can see this theme run­ning through the col­lec­tion from the prints, bags and even the bees hov­er­ing around the flow­ers.

“I’ve al­ways loved roses. English gar­den roses ac­tu­ally smell like roses. I love de­sign­ing spring, by far it’s my favourite sea­son. I love spring be­cause you feel like you’ve gone through such a harsh win­ter and it’s such a re­fresh­ing mo­ment, it’s op­ti­mistic, it’s ev­ery­thing this brand is about.”

The col­lec­tion is in­spired by the “in­ter­sec­tion of day­dreams and day trips.” Which in Lloyd’s words means, “Spring is the sea­son when a short­cut through the flower district on 28th street or a pause in front of a lo­cal bodega – bees buzzing and bursts of roses and daisies as far as one can see – makes you feel like you’ve left the city com­pletely and taken the train to the end of the line. And so for the col­lec­tion, Kate Spade New York mixed and matched flo­rals, rib­bon stripes and light- as­clouds lace. The colours are in­spired by a fun fair – carousel pink, alice blue, sun­shine yel­low, board­walk beige – pop against clas­sic New York City black and white.”

When asked on what she per­son­ally liked in the col­lec­tion, she picked a few favourites: “There’s flo­ral ones, there’s a bucket bag, there a lit­tle wicked bee, there’s a teapot so there’s def­i­nitely some Kate Spade whimsy in there.

“There’s a beau­ti­ful yel­low daisy print dress that has my name all over it. I love the stripes in the col­lec­tion; the stripes are like the rib­bons if you go to the florist store in New York, you have rib­bons that you choose to put on your bou­quet. This skirt was in­spired by it.”

Kate Spade New York is known to be very fem­i­nine and colour­ful, so you can ex­pect pretty dresses, swirly skirts and the sud­den shot of spar- kle. There’s plenty of spring fan­cies and sum­mer sun­shine on dis­play in the sug­ary con­fec­tions of pas­tels with a dash of a monochro­matic pal­lette.

Stripes and prints, ap­plique, lace and ruf­fles are seen, along with bows and some shim­mer in a fully se­quinned dress. And it wouldn’t be Kate Spade with­out that touch of whimsy and that comes in the form of the su­per cute bags.

The arm can­dies range from wicker bees, carousels, box clutches. hand held totes and sling bags. There’s even a wicker dog bag and a teapot of course, be­cause what’s sum­mer with­out a spot of tea and walk­ing the dog ( or in this case, car­ry­ing the dog)?

For those sud­den spring show­ers, there are plenty of light­weight trenches, capes and coats. And as men­tioned ear­lier, to go with the whole theme of spring and flow­ers, the blooms were scat­tered on the dresses, coats and ac­ces­sories.

This is re­ally a de­light­ful and pretty col­lec­tion and Lloyd aptly de­scribes it as colour­ful, flo­ral, pos­i­tive, whim­si­cal and fem­i­nine.

“Why pos­i­tive? Be­cause it’s up­li­fit­ing; when you look at Kate Spade, it makes you smile and I think the clothes make you feel good about your­self, it’s a cel­e­bra­tion. I feel like there’s so much crazi­ness go­ing on in the world that clothes should make you feel good about your­self, it should be a pos­i­tive mo­ment in your day.” And the Kate Spade girl? “We say she’s quick, she’s cu­ri­ous, she’s play­ful, she’s strong. If you were to look at our ad­ver­tis­ing cam­paign we love to say it’s about in­ter­est­ing women lead­ing in­ter­est­ing lives. So it’s about th­ese women, any­thing from a 23- year- old su­per­model like Kar­lie Kloss – she’s not just a su­per­model, she’s an en­tre­pre­neur, she’s su­per in­tel­li­gent – to Iris Apfel, who’s in our spring cam­paign this time. She’s 93 but su­per cu­ri­ous, su­per stylish ... and there are all th­ese in­ter­est­ing women in be­tween. We like cel­e­brat­ing in­ter­est­ing women and in­ter­est­ing lives.”

The Spring/ Sum­mer 2016 col­lec­tion is cur­rently in- store at Kate Spade New York in Pav­il­ion Kuala Lumpur, The Gar­dens Mid­val­ley City and Suria KLCC.

The rose pail bag fits in per­fectly with the flo­ral theme.

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