Star power

The Star Malaysia - Star2 - - TRENDS -

JEW­ELLERY brand Tous has cho­sen Gwyneth Pal­trow as the star of their up­com­ing global ad­ver­tis­ing cam­paigns.

The first cam­paign to fea­ture the Os­car­win­ning ac­tress is named Ten­der Sto­ries N º 4. Its main ob­jec­tive is to de­pict ten­der­ness as a uni­ver­sal Tous value, through an ap­peal­ing story us­ing cin­e­mato­graphic treat­ment.

“We are de­lighted that Gwyneth is go­ing to be the face of Tous,” said Rosa Tous, cor­po­rate vice- pres­i­dent of Tous. “As well as be­ing an in­cred­i­bly beau­ti­ful woman, Gwyneth is a tal­ented ac­tress who is able to trans­mit the es­sen­tial value be­hind our brand: ten­der­ness.”

For spring/ sum­mer, Tous’ col­lec­tion is in­spired by dreamy looks, with el­e­gant lines and pale pas­tels.

In Malaysia, Tous is avail­able at Pav­il­ion Kuala Lumpur.

– Wil­liam K. C. Kee

ITAL­IAN fash­ion house Giorgio Armani is back with an­other make- up col­lec­tion in­spired by one of its cat­walk shows. Cre­ated back­stage at the SS16 show, this sea­son’s “Run­way” col­lec­tion fea­tures four new prod­ucts and was launched in­ter­na­tion­ally last week.

For an easy way to recre­ate cat­walk make- up looks, the “Run­way” col­lec­tion puts a se­lec­tion of prod­ucts de­vel­oped ex­clu­sively be­hind the scenes at the la­bel’s show up for pub­lic re­lease. The prod­ucts are de­vel­oped us­ing the Armani Run­way Lab, a spe­cially de­signed mo­bile make- up sta­tion with a huge range of pig­ments and tex­tures that can be used to cre­ate new colours back­stage. The cre­ations mixed on- de­mand for the show are then de­vel­oped into mar­ketable make- up prod­ucts a few months down the line. Armani’s Spring/ Sum­mer 2016 col­lec­tion fo­cused on graphic lines and ethe­real shapes, with flashes of red bring­ing a touch of stylish sen­su­al­ity. This is clearly chan­nelled in the “Run­way” make- up col­lec­tion too.

Mod­els’ skin was kept fresh and nat­u­ral, with lips given a light wash of sub­tle, shim- mer­ing colour. This fo­cused at­ten­tion on their bright, cos­mi­cally colour­ful eyes, lifted with the elec­tri­fy­ing flash of bright red lashes. Nails were also painted a glossy red shade. Linda Can­tello, Giorgio Armani’s In­ter­na­tional Make- Up Artist, made this spe­cial sea­sonal col­lec­tion based on the Spring/ Sum­mer 2016 cat­walk show, with four key prod­ucts to recre­ate the look – the “Run­way” face and eye pal­ette, “Eye Tint” liq­uid eye colour, “Ec­stasy Lacquer” lip lacquer and “Nail Lacquer” nail colour.

The face and eye pal­ette in­cludes a pow­der blush with a soft, vel­vety tex­ture to bring a sub­tle glow to cheeks, as well as three irides­cent eye shad­ows in pearl, pearl gray and pearl cop­per. An­other op­tion for lu­mi­nous eyes is “Eye Tint”, with a liq­uid for­mu­la­tion that leaves lids with a shim­mer­ing wash of an­thracite colour.

With at­ten­tion fixed firmly on eyes, lips are kept nat­u­ral with the glossy fin­ish of “Ec­stasy Lacquer.” The flash of red – a key theme for the spring/ sum­mer 2016 col­lec­tion – comes to nails with “Nail Lacquer” in Gera­nium Red.

As well as recre­at­ing run­way looks, this cap­sule col­lec­tion of­fers plenty of pos­si­bil­i­ties for make- up fans to get cre­ative with their own com­bi­na­tions. – AFP Re­laxnews

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