O2O or zero business for retailers
FOR business owners who are wondering how to integrate eCommerce, the trend now is “Offline to Online” or “Online to Offline”, better known as “O2O”.
In recent years, many retailers who have yet to embrace eCommerce have been overtaken by online retailers. Some have even closed down.
On the other hand, retailers who integrate O2O have recorded positive growth in sales.
The question is not whether or not retailers should start doing O2O, but when and how.
eOneNet. com chief executive officer Fione Tan started her online business in 1999 and has helped new entrepreneurs, business owners, retailers and manufacturers find suitable online marketing tactics to reach their business goals.
Tan, nicknamed the “Internet Marketing Queen”, has sold a wide variety of products online ranging from apparel, baby products, jewellery and electronic gadgets to health products and organic skincare globally.
Through eOneNet. com’s popular “Internet Success Coaching” programme, many new Internet entrepreneurs have been created, including Malaysians.
This year, eOneNet will launch the first Social eMall for the world’s finest brands, targeting online and mobile shoppers from Malaysia and other countries in Asia.
It is the world’s first to integrate five platforms: WeChat, Facebook, mobile, online and apps.
The WeChat app has more than 900 million users worldwide, while Facebook has more than 1.5 billion users.
The new eMall integrates these two social platform giants to target 2.4 billion ready users buying from online sellers who secure a space in the Social eMall.
Unlike other marketplaces where anyone can open a store to sell products, the new Social eMall will only accept merchants with reputable brands.
It is positioned as the “Suria KLCC” of online shopping malls with the finest brands hand- picked from Malaysia, Hong Kong, Japan, Korea and other countries.
It also has a no- tolerance policy for counterfeit products.
“Based on our experience, customers have more concerns about the quality and authenticity of products rather than the price,” says Tan.
“The new eMall will be the ultimate choice for distinguished online shoppers for better quality products.”
Contact eOneNet’s Merchant Team to learn more about how to enjoy a pre- launch seller promotion package and double your online sales.
Branded products need not necessarily mean “expensive”. The Social eMall will be the first to launch a revolutionary “Social Shop for Free” reward system.
It enables members to shop for branded products for free by sharing on Facebook and WeChat, and expects to reach one million members within six months of launching and double that number every six months.
“When customers have shopped for branded products for free in our new eMall, they will be excited to share with others via Facebook or Wechat. This is how our eMall can go viral and become one of the leading online and mobile shopping destinations in Asia,” says Tan.
For those wishing to learn how to start an online business from scratch, including sourcing tips, attend eOneNet’s training programme for RM21.20 using the promo code E20 at www. eOneNet. com/ system_ register. htm.
For more details on eOneNet’s online shopping mall and to register as a merchant/ seller or customer, contact 03- 2284 6418, WhatsApp 012- 232 8878 or log on to www. eOneNet. com.
eOnenet. com ceO and ‘ Internet Marketing Queen’ Tan has sold a wide variety of products online globally.