O2O or zero busi­ness for re­tail­ers

The Star Malaysia - Star2 - - MIRF 2016 -

FOR busi­ness own­ers who are won­der­ing how to in­te­grate eCom­merce, the trend now is “Off­line to On­line” or “On­line to Off­line”, bet­ter known as “O2O”.

In re­cent years, many re­tail­ers who have yet to em­brace eCom­merce have been over­taken by on­line re­tail­ers. Some have even closed down.

On the other hand, re­tail­ers who in­te­grate O2O have recorded pos­i­tive growth in sales.

The ques­tion is not whether or not re­tail­ers should start do­ing O2O, but when and how.

eOneNet. com chief ex­ec­u­tive of­fi­cer Fione Tan started her on­line busi­ness in 1999 and has helped new en­trepreneurs, busi­ness own­ers, re­tail­ers and man­u­fac­tur­ers find suit­able on­line mar­ket­ing tac­tics to reach their busi­ness goals.

Tan, nick­named the “In­ter­net Mar­ket­ing Queen”, has sold a wide va­ri­ety of prod­ucts on­line rang­ing from ap­parel, baby prod­ucts, jew­ellery and elec­tronic gad­gets to health prod­ucts and or­ganic skin­care glob­ally.

Through eOneNet. com’s pop­u­lar “In­ter­net Suc­cess Coach­ing” pro­gramme, many new In­ter­net en­trepreneurs have been cre­ated, in­clud­ing Malaysians.

This year, eOneNet will launch the first So­cial eMall for the world’s finest brands, tar­get­ing on­line and mo­bile shop­pers from Malaysia and other coun­tries in Asia.

It is the world’s first to in­te­grate five plat­forms: WeChat, Face­book, mo­bile, on­line and apps.

The WeChat app has more than 900 mil­lion users world­wide, while Face­book has more than 1.5 bil­lion users.

The new eMall in­te­grates th­ese two so­cial plat­form gi­ants to tar­get 2.4 bil­lion ready users buy­ing from on­line sellers who se­cure a space in the So­cial eMall.

Un­like other mar­ket­places where any­one can open a store to sell prod­ucts, the new So­cial eMall will only ac­cept mer­chants with rep­utable brands.

It is po­si­tioned as the “Suria KLCC” of on­line shop­ping malls with the finest brands hand- picked from Malaysia, Hong Kong, Ja­pan, Korea and other coun­tries.

It also has a no- tol­er­ance pol­icy for coun­ter­feit prod­ucts.

“Based on our ex­pe­ri­ence, cus­tomers have more con­cerns about the qual­ity and au­then­tic­ity of prod­ucts rather than the price,” says Tan.

“The new eMall will be the ul­ti­mate choice for dis­tin­guished on­line shop­pers for bet­ter qual­ity prod­ucts.”

Con­tact eOneNet’s Mer­chant Team to learn more about how to en­joy a pre- launch seller pro­mo­tion pack­age and dou­ble your on­line sales.

Branded prod­ucts need not nec­es­sar­ily mean “ex­pen­sive”. The So­cial eMall will be the first to launch a revo­lu­tion­ary “So­cial Shop for Free” re­ward sys­tem.

It en­ables mem­bers to shop for branded prod­ucts for free by shar­ing on Face­book and WeChat, and ex­pects to reach one mil­lion mem­bers within six months of launch­ing and dou­ble that num­ber ev­ery six months.

“When cus­tomers have shopped for branded prod­ucts for free in our new eMall, they will be ex­cited to share with oth­ers via Face­book or Wechat. This is how our eMall can go vi­ral and be­come one of the lead­ing on­line and mo­bile shop­ping des­ti­na­tions in Asia,” says Tan.

For those wish­ing to learn how to start an on­line busi­ness from scratch, in­clud­ing sourc­ing tips, at­tend eOneNet’s train­ing pro­gramme for RM21.20 us­ing the promo code E20 at www. eOneNet. com/ sys­tem_ reg­is­ter. htm.

For more de­tails on eOneNet’s on­line shop­ping mall and to reg­is­ter as a mer­chant/ seller or cus­tomer, con­tact 03- 2284 6418, What­sApp 012- 232 8878 or log on to www. eOneNet. com.

eOnenet. com ceO and ‘ In­ter­net Mar­ket­ing Queen’ Tan has sold a wide va­ri­ety of prod­ucts on­line glob­ally.

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