Better Wi- Fi with GoodyBuzz
THERE is an increasing number of retail chains offering free Wi- Fi to customers. The main reason for offering such a facility is to attract and retain customers, especially working adults and students.
On the other hand, apparel retailers have Wi- Fi in their outlets for the purpose of measuring footfall and behaviour, and hopefully create loyalty. Either purpose will incur additional recurring operating costs for retail owners.
With Wi- Fi monetisation, this cost can be subsidised. To a certain extent, if there is an extensive growth in footfall, there is the chance of generating new revenue stream with Wi- Fi monetisation, for instance in cafes and shopping malls.
Social media is the next wave that retailers are now hopping onto. Generally, for food and beverage retailers, bloggers are periodically engaged to create demand and most of these engagements are fruitful.
The results usually yield a few weeks of fame, but this only creates hype as customer information is not captured and therefore limits future customer engagements.
The Wi- Fi advertising platform, on the other hand, allows retailers to capture customer information. Retailers may offer vouchers for their next visit to encourage loyalty and create retention for future remarketing initiatives.
Beyond just a simple Wi- Fi splash page, GoodyBuzz is an advanced platform that monetises Wi- Fi by displaying location- specific and preference- based targeted advertisements.
GoodyBuzz supports advertisement campaigns such as vouchers, click to website, video, application downloads, surveys and social media likes/ follows.
Targeted reachout can be based on age group, gender, race and general preferences published in their social media accounts. Retailers will have insight into how many customers have viewed the advertisements and monitor the performance of campaigns.
In return, advertisers will receive demographic statistics to enhance their product positioning and branding.
Another major challenge of offering free Wi- Fi is ensuring that the service is up all the time. This reflects the retailer’s branding commitment to market as Wi- Fi downtime will affect brand image.
GoodyBuzz takes this challenge head- on by leveraging on Cisco Meraki wireless access points. Cisco Meraki maintains reliable Wi- Fi access to customers by leveraging its enterprise grade technology with content filtering and bandwidth throttling.
Apart from this, Cisco Meraki provides a set of location- based analytics, which allows retailers to track and target customers. It is also PCI- compliant for secure wireless transactions for POS devices.
The GoodyBuzz platform is provided by Glocomp XaaS Sdn Bhd, which provides proactive monitoring of devices deployed to meet different service level requirements. For the lean retailers, this offloads the need for field information technology support.
For details, call 1700 819 227 ( XaaS) or log on to www. goodybuzz. com and Facebook at www. facebook. com/ goodybuzzone.
MyOrThO is inspired to make a difference so that customers can lead an independent and pain- free lifestyle.
Glocomp Xaas provides proactive monitoring of devices deployed to meet different service level requirements.