Bet­ter Wi- Fi with GoodyBuzz

The Star Malaysia - Star2 - - MIRF 2016 -

THERE is an in­creas­ing num­ber of retail chains of­fer­ing free Wi- Fi to cus­tomers. The main rea­son for of­fer­ing such a fa­cil­ity is to at­tract and re­tain cus­tomers, es­pe­cially work­ing adults and stu­dents.

On the other hand, ap­parel re­tail­ers have Wi- Fi in their out­lets for the pur­pose of mea­sur­ing foot­fall and be­hav­iour, and hope­fully cre­ate loy­alty. Ei­ther pur­pose will in­cur ad­di­tional re­cur­ring op­er­at­ing costs for retail own­ers.

With Wi- Fi mon­eti­sa­tion, this cost can be sub­sidised. To a cer­tain ex­tent, if there is an ex­ten­sive growth in foot­fall, there is the chance of gen­er­at­ing new rev­enue stream with Wi- Fi mon­eti­sa­tion, for in­stance in cafes and shop­ping malls.

So­cial me­dia is the next wave that re­tail­ers are now hop­ping onto. Gen­er­ally, for food and bev­er­age re­tail­ers, bloggers are pe­ri­od­i­cally en­gaged to cre­ate de­mand and most of th­ese en­gage­ments are fruit­ful.

The re­sults usu­ally yield a few weeks of fame, but this only creates hype as cus­tomer in­for­ma­tion is not cap­tured and there­fore lim­its fu­ture cus­tomer en­gage­ments.

The Wi- Fi ad­ver­tis­ing plat­form, on the other hand, al­lows re­tail­ers to cap­ture cus­tomer in­for­ma­tion. Re­tail­ers may of­fer vouch­ers for their next visit to en­cour­age loy­alty and cre­ate re­ten­tion for fu­ture re­mar­ket­ing ini­tia­tives.

Be­yond just a sim­ple Wi- Fi splash page, GoodyBuzz is an ad­vanced plat­form that mon­e­tises Wi- Fi by dis­play­ing lo­ca­tion- spe­cific and pref­er­ence- based tar­geted ad­ver­tise­ments.

GoodyBuzz sup­ports ad­ver­tise­ment cam­paigns such as vouch­ers, click to web­site, video, ap­pli­ca­tion down­loads, sur­veys and so­cial me­dia likes/ fol­lows.

Tar­geted reachout can be based on age group, gen­der, race and gen­eral pref­er­ences pub­lished in their so­cial me­dia ac­counts. Re­tail­ers will have in­sight into how many cus­tomers have viewed the ad­ver­tise­ments and mon­i­tor the per­for­mance of cam­paigns.

In re­turn, ad­ver­tis­ers will re­ceive de­mo­graphic sta­tis­tics to en­hance their prod­uct po­si­tion­ing and brand­ing.

An­other ma­jor chal­lenge of of­fer­ing free Wi- Fi is en­sur­ing that the ser­vice is up all the time. This re­flects the re­tailer’s brand­ing com­mit­ment to mar­ket as Wi- Fi down­time will af­fect brand im­age.

GoodyBuzz takes this chal­lenge head- on by lever­ag­ing on Cisco Mer­aki wire­less ac­cess points. Cisco Mer­aki main­tains re­li­able Wi- Fi ac­cess to cus­tomers by lever­ag­ing its en­ter­prise grade tech­nol­ogy with con­tent fil­ter­ing and band­width throt­tling.

Apart from this, Cisco Mer­aki pro­vides a set of lo­ca­tion- based an­a­lyt­ics, which al­lows re­tail­ers to track and tar­get cus­tomers. It is also PCI- com­pli­ant for se­cure wire­less trans­ac­tions for POS devices.

The GoodyBuzz plat­form is pro­vided by Glo­comp XaaS Sdn Bhd, which pro­vides proac­tive mon­i­tor­ing of devices de­ployed to meet dif­fer­ent ser­vice level re­quire­ments. For the lean re­tail­ers, this off­loads the need for field in­for­ma­tion tech­nol­ogy sup­port.

For de­tails, call 1700 819 227 ( XaaS) or log on to www. goodybuzz. com and Face­book at www. face­book. com/ goody­buz­zone.

MyOrThO is in­spired to make a dif­fer­ence so that cus­tomers can lead an in­de­pen­dent and pain- free life­style.

Glo­comp Xaas pro­vides proac­tive mon­i­tor­ing of devices de­ployed to meet dif­fer­ent ser­vice level re­quire­ments.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.