Jeep in tie-up with Bat­man flick

The Star Malaysia - Star2 - - PREVIEW -

FIAT Chrysler Au­to­mo­biles ( FCA) and Warner Bros Pic­tures ( WB) are join­ing forces in a one- of- akind co- branded part­ner­ship to mark the pre­miere of the highly an­tic­i­pated de­but of Bat­man v Su­per­man: Dawn of Jus­tice ( open­ing in US the­atres on March 25).

The al­liance in­cludes the in­tro­duc­tion of the all- new 2016 Jeep Renegade Dawn of Jus­tice Spe­cial Edi­tion in ad­di­tion to branded tele­vi­sion spots with the Jeep and Dodge brands, and so­cial/ dig­i­tal ex­ten­sions cre­at­ing con­sumer en­gage­ment lead­ing up to the film’s pre­miere this month.

Avail­able in Gran­ite Crys­tal or new, ex­clu­sive Car­bon Black ex­te­rior paint colours, the Jeep Renegade Dawn of Jus­tice Spe­cial Edi­tion fea­tures new 18- inch Gloss Black wheels with Gloss Black ac­cents around the ex­te­rior.

In­side, the Jeep Renegade’s blacked- out theme con­tin­ues with a black in­te­rior, black pre­mium cloth seats and High Gloss Black fin­ishes. Metal Di­a­mond ac­cents are found through­out on key touch points such as the shifter knob and door han­dles.

The Jeep Renegade Dawn of Jus­tice Spe­cial Edi­tion is based on the Jeep Renegade Lat­i­tude 4X4 and comes stan­dard with a 2.4- litre Tiger­shark en­gine with Mul­tiAir2, nine- speed au­to­matic trans­mis­sion, Jeep Ac­tive Drive 4X4, Selec- Ter­rain with four drive modes and a va­ri­ety of fea­tures, in­clud­ing the ParkSense re­verse cam­era.

The Renegade Dawn of Jus­tice Spe­cial Edi­tion.

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