Jeep in tie-up with Batman flick
FIAT Chrysler Automobiles ( FCA) and Warner Bros Pictures ( WB) are joining forces in a one- of- akind co- branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice ( opening in US theatres on March 25).
The alliance includes the introduction of the all- new 2016 Jeep Renegade Dawn of Justice Special Edition in addition to branded television spots with the Jeep and Dodge brands, and social/ digital extensions creating consumer engagement leading up to the film’s premiere this month.
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colours, the Jeep Renegade Dawn of Justice Special Edition features new 18- inch Gloss Black wheels with Gloss Black accents around the exterior.
Inside, the Jeep Renegade’s blacked- out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.
The Jeep Renegade Dawn of Justice Special Edition is based on the Jeep Renegade Latitude 4X4 and comes standard with a 2.4- litre Tigershark engine with MultiAir2, nine- speed automatic transmission, Jeep Active Drive 4X4, Selec- Terrain with four drive modes and a variety of features, including the ParkSense reverse camera.
The Renegade Dawn of Justice Special Edition.