Fashion fo ocus
AFTER three days of shining a spotlight on style ( and partying), the Mercedes- Benz Stylo Asia Fashion Festival ( MBSTYLOAFF) 2016 ended with a colourful showcase of the region’s designers, followed by an awards presentation.
The night took place at Zouk Kuala Lumpur, where it was billed as a grand climax for this year’s edition of MBSTYLOAFF. Amongst those in attendance were dignitaries, socialites, celebrities and more.
“Mercedes- Benz is proud to stand hand- inhand with Stylo throughout this year’s festival as we continue to support the Malaysian and Asian fashion industry, and the creative people who make it all happen,” said Mark Raine, vice president of sales and marketing for Mercedes- Benz Malaysia.
Datuk Nancy Yeoh, president and CEO of Stylo International, added: “Through Stylo’s partnership with Mercedes- Benz, we hope to encourage and promote more undiscovered Asian fashion talents to the global fashion arena.”
Fashion designers from Bhutan, Indonesia, Thailand, Pakistan and Malaysia opened the event with creations that combined both heritage and modernity. House of Chimmi Design for example, used rich and complex Bhutanese textiles to great effect.
While Artina ( Indonesia) and Sumate Classic Of Models ( Thailand) incorporated the traditional aethetics from their countries of origin into their designs, Shairose Exclusive Outfits ( Pakistan) sent out ready- to- wear pieces that were more contemporary in feel.
Malaysia’s own Keith Kee and Edric The Mercedes- Benz Stylo Asia Fashion Festival 2016 closes with an As ian designer showcase and awards gala. Ong presented two very different facets of Designer of th he Year 2016 award. fashion, as well. Ong played around with natThe MBSTY YLOAFF Global Fashion ural colours reminiscent of the rainforest and Influencer Asi ia 2016 title, presented Kee fashioned glamorous gowns that spoke of to a fashion ic con, who through his an urban edge. or her involve ement in fashion has
There was also a creative shoe showcase by helped put Ma alaysia on the internathe Malaysian Footwear Manufacturers tional map, wentw to Ong. Association and local shoe designer Nelissa Ong, a veter ran of the Malaysian Hilman, plus an absolutely over- the- top tribfashion indus stry, is well known ute to late pop- rock icon David Bowie by for his creativ ve use of hand- woreigning winner of the 2015 Mercedes- Benz ven silks and cottons. He received Stylo Designer of the Year, Fairuz Ramdan. his award fro m Datuk Jimmy
When it comes to honouring Stylo’s pick of Choo, who is t the honorary advithe best, four awards were handed out to sor of Stylo AF FF, together with deserving winners. Shah Efron and Gao Min Dr Claus Weid dner, president Sun both won the title of Model of the Year and CEO of Mercedes-M Benz 2016 for the male and female categories Malaysia. respectively. Partners an nd sponsors of Efron received his award from Cher MBSTYLOAFF F 2016 include Ng, executive director of Zouk KL, Zouk KL, A Cu utu Above Group and Gao, Datuk Seri Wong Chun & Academy, th heh Malaysian Wai, managing director and chief Hairdressing A Association, the executive officer of Star Media Malaysian Foo otwearo Group Bhd. Manufacturer rsr Association,
This was followed by Raine preEmpro Cosme eticse and Diva senting Kee with the Best Showcase Productions.
Sumate Classic Of Models. — Photos: GLENN GUAN/ The Star