Power to the peo­ple

Anugerah Pil­i­han On­line 2016 lets fans de­cide the win­ners.

The Star Malaysia - Star2 - - SHOWBIZ - By ANGELIN YEOH en­ter­tain­ment@ thes­tar. com. my

SINGER Eleena Har­ris has some thoughts about her out­fit for the up­com­ing Anugerah Pil­i­han On­line 2016, which fea­tures the theme “Glam Dig­i­tal.”

“Hmm, I’m think­ing of a dress with pho­tog­ra­phy el­e­ments. Maybe I could put shiny cam­era lenses onto a skirt I’ll be wear­ing to the event,” the 19- year- old said.

On the other hand, co­me­dian Azrul Ja­malud­din had some­thing a lit­tle bit more lit­eral in mind. The 42- year- old fun­ny­man said he might come dressed as a com­puter for the event.

Fans have to wait till April 30 to see what Eleena, Azrul and more will be wear­ing to Anugerah Pil­i­han On­line 2016 or APO2016.

The event is the first peo­ple’s choice awards show by Star Me­dia Group with mS­tar On­line and ra­dio sta­tion Suria FM as joint or­gan­is­ers. Beauty and health­care brand Dnars is the main spon­sor.

View­ers at home can catch the show live from Angkas­a­puri in Kuala Lumpur on of­fi­cial broad­caster RTM’s TV2 at 9pm.

APO2016 fea­tures 18 awards to be given out to per­son­al­i­ties in three cat­e­gories – en­ter­tain­ment, sports and life­style.

Your favourite celebri­ties can vie for awards like Best Ac­tor, Best Group and Dnars Choice for Hand­some Male or El­e­gant Fe­male.

Ath­letes and sports teams can com­pete in cat­e­gories like Fe­male Sportsper­son and Best Team.

In the life­style cat­e­gory, awards like Fash­ion Icon, Best Blog and Best So­cial Me­dia Celebrity are up for grabs.

The per­son­al­ity who re­ceived the high­est votes in all cat­e­gories will re­ceive the main hon­our which is the APO 2016 Ul­ti­mate Celebrity award. Thirty per­cent of the re­sults for each award will be de­cided by a panel of judges who are made up of rep­re­sen­ta­tives from mS­tar On­line, Suria FM and Dnars.

mS­tar On­line en­ter­tain­ment editor Niezam Ab­dul­lah said he can’t re­veal the names of the judges.

“If I said I’m the judge, then I’ll be re­ceiv­ing bou­quets of flow­ers ev­ery­day from per­son­al­i­ties look- ing to in­crease their chances of win­ning!” he joked with the me­dia at the APO launch in KL, last week.

The fans have the most power to de­cide as 70% of the re­sults is de­ter­mined by on­line votes on apo. ms­tar. com. my.

mS­tar On­line ex­ec­u­tive editor Rozaid Ab­dul Rah­man hoped fans will seize the op­por­tu­nity to get their favourite per­son­al­i­ties nom­i­nated in the top five list in each cat­e­gory. Af­ter all, APO2016 is about cel­e­brat­ing the fans and their in­flu­ence in pop­u­lar cul­ture.

“Celebri­ties, pop­u­lar per­son­al­i­ties and so­cial me­dia in­flu­encers can’t get to where they are with­out the sup­port and loy­alty of the fans. When mS­tar On­line won a bronze award at the Asian Dig­i­tal Me­dia Awards in Hong Kong last year, we re­alised that our fans or read­ers have made it pos­si­ble for us to re­ceive such a recog­ni­tion. It’s about time we take the ini­tia­tive to or­gan­ise a peo­ple’s choice awards show for the fans,” he said. Fans also stand a chance to win a pair of tick­ets to the event by check­ing out con­test de­tails on the of­fi­cial web­site.

APO2016 joins the ever- grow­ing list of lo­cal awards show with lu­cra­tive spon­sor­ships from beauty brands. Though it’s a ma­jor boost for event or­gan­is­ers, re­cent award shows have re­ceived crit­i­cism from fans and view­ers due to an end­less amount of prod­uct place­ment.

There are con­cerns that the in­tegrity of lo­cal awards show have been taken over by spon­sors. Rozaid is aware of the con­cerns and as­sured fans that APO2016 will be dif­fer­ent.

“We’ve been very lucky to have Dnars as the main spon­sor as we work well to­gether. For­tu­nately, they y have not im­posedp any y ex­ces- sive re­quest or syarat ( con­di­tions) to us,” Rozaid said.

For the celebri­ties who will be turn­ing up for the pur­ple car­pet ( the event’s of­fi­cial colour) at Angkas­a­puri, Niezam re­minded them that the theme is “Glam Dig­i­tal”. How the celebri­ties in­ter­pret the theme is en­tirely up to them.

“If you look nice in a shim­mery out­fit and you up­load a photo of your­self on so­cial me­dia with the # APO2016, then you’ve ful­filled the theme,” he said.

That’s good news for some­one like Azrul who won­dered if he should come as a com­puter. Rozaid only has one ad­vice: “It doesn’t mat­ter what or how you in­ter­pret the theme. Just make sure you look de­cent.”

Vote for your favourite per­son­al­i­ties on apo. ms­tar. com. my. Catch the live broad­cast of Anugerah Pil­i­han On­line 2016 at 9pmp on TV2 on April 30.

Celebri­ties like rap­per sonaOne, rock band Es­tranged and ac­tress Atikah suhaime at­tended the star- stud­ded Anugerah Pil­i­han On­line 2016 launch. — IrsyADI Is­MAIL/ The star

1 Awi rafael got the crowd mov­ing to his cover of Cold­play’s A Sky Full

of Stars. — AZMAn GHAnI/ The star

2 singer Eleena at the Anugerah Pil­i­han On­line 2016 launch in KL. — nOrAFIFI EH­sAn/ The star

3 suria FM an­nouncer Adibah noor and singer Bila of Akademi Fan­ta­sia 2015 had noth­ing but love for the pho­tog­ra­phers. — nOrAFIFI EH­sAn/ The star


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