Preve for

The Star Malaysia - Star2 - - NEWS -

RO­TON has re- en­tered the Chile mar­ket af­ter its last ex­port of the Pro­ton Wira in 1998.

Fifty units of Pro­ton Preve in left­hand drive con­fig­u­ra­tion are on their way to San An­to­nio, Chile.

This year, the na­tional au­tomaker plans to sell 1,280 cars in Chile.

“Th­ese are 500 Preve units, 80 Ex­ora and 700 Saga units,” said Pro­ton CEO Datuk Ab­dul Harith Ab­dul­lah.

Pro­ton’s dis­trib­u­tor in Chile is An­des Mo­tor, a sub­sidiary of the Kauf­mann Group.

“Our plan to ex­port to Chile started back when the Malaysia- Chile Free Trade Agree­ment was signed on Fe­bru­ary 25, 2012. Pro­ton en­joys a 6% ex­emp­tion of im­port duty,” said Ab­dul Harith.

Be­sides the Preve, the left- hand drive Ex­ora and Saga are the other two mod­els that will also be mar­keted in main cities of San­ti­ago, Con­cep­cion Vina La Serena, Antofa­gasta and Val­divia Te­muco Osorno.

“We are ex­cited to re- en­ter the Chilean mar­ket af­ter we sold al­most 3,000 units of cars back then, from 1994 to 1998. Now, we have a new part­ner, who is a lead­ing dis­trib­u­tor of buses, trucks and lux­ury cars with a vast net­work to pro­vide sales and af­ter sales ser­vices. Pro­ton will be their first and only pas­sen­ger car brand to be mar­keted for the mass mar­ket, with Chile’s pop­u­la­tion of 17.6 mil­lion and a to­tal in­dus

try vol­ume of around 330,000 pas­sen­ger cars,” added Ab­dul Harith.

“We are pos­i­tive that this is the be­gin­ning of many more op­por­tu­ni­ties to go global, es­pe­cially af­ter we com­plete our cur­rent new en­gine pro­gramme to meet the more strin­gent reg­u­la­tions of Euro­pean coun­tries,” he said.

The launch sales for the Preve and Ex­ora in Chile are tar­geted to be in May fol­lowed with the Saga in Novem­ber.

The mod­els that will be avail­able for the Chilean mar­ket are Preve 1.6 Stan­dard MT, Preve 1.6 Ex­ec­u­tive MT and Preve 1.6 Pre­mium CVT.

As for the Ex­ora, it will be the 1.6 Stan­dard CVT and 1.6 Pre­mium CVT that would be shipped to Chile.

In Novem­ber 2016, the Saga FLX 1.6 Stan­dard MT and Saga FLX 1.6 Pre­mium MT would make their de­but.

Ab­dul Harith said the price of the Preve in Chile would be around US$ 17,000 ( RM71,202).

“70% of the world car mar­ket is left- hand drive; we have to en­ter th­ese mar­kets,” said Ab­dul Harith.

“Last year, we ex­ported about 5,000 cars. This year, we ex­pect to ex­port 6,000 to 7,000 cars.”

Also in the pipe­line would be the CKD ( com­pletely knocked down) op­er­a­tions in Bangladesh in June.

“We are for­tu­nate to have a dis­trib­u­tor in Bangladesh who is in­vest­ing in an as­sem­bly plant. The mod­els planned for Bangladesh are the Preve, Saga and Ex­ora.” -—

The Preve be­ing trans­ported off for ship­ment to Chile.

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