Shell se­lect stores go pre­mium

The Star Malaysia - Star2 - - NEWS -

SHELL Malaysia has un­veiled a brand new retail con­cept at its Shell Se­lect stores, which is de­signed to be a food oa­sis for mo­torists.

Ex­clu­sively avail­able at topof- the- range Shell sta­tions, this new retail con­cept aims to pro­vide cus­tomers with even more var­ied food op­tions in a clean, vi­brant and friendly at­mos­phere.

The launch of the first model of this retail con­cept brings to­gether pop­u­lar snack and bev­er­age fran­chises like Krispy Kreme and Boost Juice to SH Shell Da­mansara Jaya, com­ple­ment­ing the freshly baked pas­tries and coffee on- the- go al­ready avail­able from deli2go.

“We have launched the new retail con­cept for Shell Se­lect at our flag­ship sta­tions to give mo­torists a more pleas­ant ex­pe­ri­ence on- site, as well as choice and value,” said Shell Malaysia man­ag­ing di­rec­tor Datuk Azman Is­mail.

SH Shell Da­mansara Jaya is the first sta­tion of its kind to re­ceive this new upgrade and Shell Malaysia in­tends to roll out the new retail con­cept to 30 more sta­tions over the year.

It also an­nounced plans to re­fur­bish an ad­di­tional 100 ex­ist­ing Shell Se­lect stores to a new shop for­mat.

Th­ese en­hanced Shell Se­lect stores will fea­ture new ameni­ties such as seat­ing lounges, free Wi- Fi and charge sta­tions.

Azman tak­ing a selfie with ( left) Boost Juice Malaysia owner Nick Tier­nan and Ber­jaya Corp retail di­rec­tor yau su Peng at the new retail con­cept at sh shell Da­mansara Jaya.

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