Shell select stores go premium
SHELL Malaysia has unveiled a brand new retail concept at its Shell Select stores, which is designed to be a food oasis for motorists.
Exclusively available at topof- the- range Shell stations, this new retail concept aims to provide customers with even more varied food options in a clean, vibrant and friendly atmosphere.
The launch of the first model of this retail concept brings together popular snack and beverage franchises like Krispy Kreme and Boost Juice to SH Shell Damansara Jaya, complementing the freshly baked pastries and coffee on- the- go already available from deli2go.
“We have launched the new retail concept for Shell Select at our flagship stations to give motorists a more pleasant experience on- site, as well as choice and value,” said Shell Malaysia managing director Datuk Azman Ismail.
SH Shell Damansara Jaya is the first station of its kind to receive this new upgrade and Shell Malaysia intends to roll out the new retail concept to 30 more stations over the year.
It also announced plans to refurbish an additional 100 existing Shell Select stores to a new shop format.
These enhanced Shell Select stores will feature new amenities such as seating lounges, free Wi- Fi and charge stations.
Azman taking a selfie with ( left) Boost Juice Malaysia owner Nick Tiernan and Berjaya Corp retail director yau su Peng at the new retail concept at sh shell Damansara Jaya.