Set­ting the bench­mark

The Star Malaysia - Star2 - - MOTORING -

THE over­all con­cept of the HR- V came about af­ter Honda re­ceived feed­back from cus­tomers who were look­ing for an af­ford­able SUV that en­com­passes a sense of se­cu­rity and sta­tus while boast­ing high us­abil­ity.

By com­bin­ing the tough­ness of an SUV, the per­sonal feel of a coupe and util­ity of a mini­van, this ve­hi­cle meets all the above ex­pec­ta­tions.

Honda Malaysia pres­i­dent and chief op­er­at­ing of­fi­cer Roslan Ab­dul­lah says, “De­spite the rapid growth of the SUV seg­ment, there were no suit­able and af­ford­able SUVs for those who were pre­vi­ously from en­try seg­ments. It was miss­ing a compact model that bridged the gap be­tween up­per SUVs and en­try- level sedans.”

Tak­ing ad­van­tage of the huge op­por­tu­nity, Honda Malaysia con­tin­ues to keep its com­mit­ment to ex­cite the mar­ket with value- for­money and at­trac­tive prod­ucts at af­ford­able prices.

Three vari­ants of the HR- V – the S, E and V – were in­tro­duced with the price tags of RM99,800, RM108,800 and RM118,800 re­spec­tively to meet the needs of the mar­ket.

This dy­namic compact SUV is the ideal ve­hi­cle for Gen- Y sin­gles, young cou­ples and young fam­i­lies who value their life­styles. It suits peo­ple who work hard, spend lots of time so­cial­is­ing and en­joy sports or week­end ac­tiv­i­ties.

The ex­te­rior de­sign is based on the dy­namic cross solid con­cept, re­flect­ing the coupe- like aero cabin, strong lower body and pow­er­ful look.

The rear door han­dles are in­te­grated into the side win­dows to fur­ther en­hance its coupe- like ap­pear­ance.

The HR- V also fea­tures the Ex­cit­ing H De­sign!!! con­cept, where the H rep­re­sents a hu­man cen­tre, em­pha­sis­ing the driver and pas­sen­gers. The solid wing face and uni­fied grille and lights cre­ate a stylish yet tough ex­te­rior.

Per­for­mance wise, the HR- V fea­tures a 1.8- litre i- VTEC SOHC en­gine built on a new Con­tin­u­ous Vari­able Trans­mis­sion ( CVT) de­vel­oped un­der Honda’s Earth Dreams Tech­nol­ogy. This com­bi­na­tion en­hances the fun and ex­cel­lent per­for­mance as­pect for a smooth driv­ing ex­pe­ri­ence while cruis­ing or be­ing stuck in a traf­fic jam.

The HR- V utilises Honda’s orig­i­nal cen­tre tank lay­out to achieve class- lead­ing boot space and spa­cious­ness equiv­a­lent to a class above SUV.

The high- deck cen­tre con­sole with arm­rest helps achieve both per­sonal space and us­abil­ity at a high level.

Through the multi- util­ity cargo space, var­i­ous ver­sa­tile rear seat con­fig­u­ra­tions from util­ity mode, tall mode to long mode can be ad­justed to meet the needs of its driv­ers.

Its smart in­ter­face fea­tures in­clude a seven- inch dis­play au­dio, one- touch turn sig­nal, touch panel auto air con­di­tion­ing, smart en­try with push start but­ton, cruise con­trol and Econ mode for a smooth, at- your- fin­ger­tip op­er­a­tion while the speedome­ter fea­tures an il­lu­mi­na­tion ring that changes colour based on the driv­ing mode.

The All- New HR- V of­fers a com­pre­hen­sive range of ac­tive and pas­sive safety fea­tures such as six airbags ( V variant; dual front SRS airbags, side cur­tain airbags and side airbags), multi- an­gle rearview cam­era ( V variant), emer­gency stop sig­nal ( ESS), LED day­time run­ning lights ( DRL) ( V variant), hill start as­sist ( HSA), ve­hi­cle sta­bil­ity as­sist ( VSA) and ISOFIX.

Ad­vanced tech­nol­ogy fea­tures namely the new au­to­matic brake hold and elec­tric park­ing brake are made avail­able in all vari­ants.

Th­ese fea­tures can be eas­ily ac­ti­vated with a push of a switch and lever. To fur­ther en­hance safety dur­ing col­li­sion, a high­t­en­sile steel frame was added to the middle part of the body to im­prove ab­sorp­tion of the col­li­sion force.

The HR- V is avail­able in five colours – mod­ern steel metal­lic, taffeta white, alabaster sil­ver metal­lic, crys­tal black pearl and ruse black metal­lic.

Honda Malaysia of­fers a five- year war­ranty with un­lim­ited mileage and a ser­vice in­ter­val of 10,000km for the HR- V at all 78 deal­er­ships na­tion­wide.

For more in­for­ma­tion, call 1800 882 020 or visit

The Honda HR- V is a smart choice for buy­ers who value their life­styles.

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